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In four pages this paper discusses public relations, technology and scientific reporting, and the ethics of 'selling science.' Th...

in his command. Says, Rawl -- who admits that even though he was not personally responsible for the accident, much of the respons...

In nine pages this paper presents a case study that illustrates how PR can assist in problem solving as it relates to pet stores a...

In fifteen pages this paper examines how public relations are faring in the digital revolution in a consideration of such companie...

In a paper consisting of fifteen pages various topics such as three fold society's social performance, public issues strategic man...

In seven pages this paper provides a company overview along with corporate problems suffered in 1996 which included a stockholder ...

In eight pages this paper discusses marketing in a general overview that includes conceptual definition and consideration of such ...

In twelve pages a sample interview with Glaxo Wellcome's chairman considers product public relations in a global marketplace. Ten...

In twelve pages this paper examines public relations in a discussion of the role it plays within organizations that goes beyond th...

to communicate those messages. Politics is the struggle for power and the opportunity for vision and leadership. Public relations...

In seven pages public management is discussed in terms of the management of human resources, organizational theory, formation of p...

In seven pages this report discusses how the lines between these two media landscapes are often blurred and how communications are...

segments, whatever those segments may be. Many nations have less well-developed sources of market information than are available ...

In four pages this paper examines the problem of e.coli bacteria found in Odwalla apple juice products from a public relations per...

In three pages a sample interview with a public relations professional is presented in a consideration of such topics as career co...

In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...

In eight pages this paper discusses the sales promotions shifts to public relations. Twenty one sources are cited in the bibliogr...

In ten pages this paper addresses the student contemplating a study of public relations and includes objectives and strategies, va...

In a paper consisting of five pages the advantages of the NYPD implementing a program of cultural diversity in improving public re...

In five pages this paper assesses the Nixon Administration in terms of its public relations and communications preoccupation. One...

In the past several decades there have been repeated surveys by university groups, private public relations operations or even the...

tell their audience and to offer in the way of recruiting facts. It would be more effective to market separately so that the publ...

In six pages this paper compares how public relations services are performed in France and in the United States with the increased...

1988, the Assembly of the Public Relations Society of America adopted a definition of public relations: "Public relations helps an...

specific the goal, the more effective one can be. For example, suppose the company needed to increase sales by nearly twenty perce...

in order to persuade them to come to the side of the corporation marketing the product. As consumers become increasingly savvy, i...

gone a long way by beginning the recall of Cream of Won Ton soup, and this information needs to be gotten to the media at once. Ho...

does this depends, however, on the type of organization. Studies performed by the University of Maryland and Towson State Universi...

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

and Visitors Association, "secondary cities tend to display the most initiative to sell themselves" (Bake, 2000, 65). PROBLEM 1 ...