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Essays 121 - 150

The 'Too High' a Cost Advertising

In a two page essay the ten reasons why 'advertising costs too much' are presented in a way that would be beneficial for debate s...

Low and High Involvement and the Process of Making Purchase Decisions

In five pages this paper discusses the process of decision making when it involves making a purchase with low and high involvement...

Issues Pertaining to Interest Rates

In ten pages this paper examines whether or not the Federal Reserve's lowering of U.S. interest rates should be adopted by the Ban...

Answering Economic Questions

(Nellis and Parkler, 1998). Therefore once more or less than the optimal number of units are produced the average total cost will ...

Rates of Property Crime and the Impact of Unemployment

motor vehicle theft", the FBIs definition does not include robbery but does include arson (Imrohoro, Merlo and Rupert, 2001). Mer...

Economic Policy Management

In effect this gives the average business or family more money that they can spend (disposable income) as they are paying less...

Taking on Hepatitis B in a Philadelphia High School

programs on Hepatitis B and the risk factors that increase ones susceptibility. The first of these programs will provide an overv...

Exchange Rate Issues

takes place, theoretically having a potential impact on creating a point of payments equilibrium. As the currency weakens the pric...

US Earnings and Exchange Rate Issues

it is measured in dollars, if the existing $128,890,000 is providing a 12% ROS, it would mean the actual sales were $10,74,083,333...

Consumer Loan Costs and Variable Rate Mortgages

The paper looks at issues associated with consumer finance. The first section looks at the cost of loans, including interest rates...

Qualitative and Quantitative Research Studies

At the same time, it is also the case that Black women...

Student Case Study on International Borrowing

In five pages this student submitted case study discusses foreign currency borrowing considerations by a company in an examination...

Models of Exchange Rates

In six pages this paper discusses why exchange rates moves and how changing one country's interest rate affects others with aggreg...

Three International Finance Risks

one of the most useful tools may be the use of hedging with the use of options. An option is a derivative contract; it is bought a...

Marketing Budget at Nike, Inc.

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

The Development of Male Stereotypes in Advertising

specific group, therefore, gender stereotyping is dividing the population into genders and then developing stereotypes based in th...

Opportunities and Threats of Coca Cola

have seen advertising become so important within industry that many of the larger corporations now have advertising firms actually...

Tobacco Advertising

new young consumers...It does this by creating a complex tobacco marketing net that ensnares millions of young people worldwide, w...

Luke Sullivan's Hey, Whipple, Squeeze This

and Congress members, and I think hed like to see his profession get some respect. (Sullivan, 2003). This is another reason for ...

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

McDonald's and Current Marketing

visual media such as those forms listed above plus newspapers, magazines and MTV. The repetition reinforces the primary message, ...

The Mass Media and the African American CultureAfrican American Culture in the Media: Ebonics and Advertising

People identify, after all, with people that are similar to them. Ebonics has the potential, therefore, to serve as a common link...

Children Promotion of Advertising Ethics

ads responsibly, and that the parents are certainly welcome to say "no" when kids badger them for something. But then again, these...

The Dark Side of Advertising in America

Since billions of dollars are at stake, you can bet that they are going to get it right. Kilbourne states that the average Americ...

Public Health Advertising v. Direct to Consumer Advertising

2004). As this indicates, disease education in the EU is allowed, but American-style DTC advertising is prohibited. Consequently...

The Twenty-First Century and Advertising

not known, but because things are not completely dismal, and there is a still a market for Gaps products, the turnaround could hop...

Gender Roles and Advertising

In five pages this paper considers how advertising's use of stereotypes has contributed to the negative formation of gender attitu...

Nokia and Advertising Communications

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...

Advertising and Creativity

impossible is now easy to achieve. Creativity, and changes in creative forces, is important to be recognized and understood. It i...

Controversies Associated with Advertising's Role

Advertising's role in making or breaking a business is the focus of this paper consisting of six pages. Six sources are cited in ...