SEARCH RESULTS

YOU WERE LOOKING FOR :Satisfaction Guaranteed The Making of the American Mass Market by Susan Strasser

Essays 151 - 180

Cima Marketing Case Study

has only a small level of growth and the increase in competition is making growth difficult. The market for the weekender products...

Internal Marketing's Concept and Value

2004). In order to communicate effectively with the employees there needs to be a greater commitment and level of input to win ove...

Market Research on Frigidaire's Front Loading Washing Machines

and 54. Determinant attributes are performance and fashion 5. Upscale white-collar couples between the ages of 25 and 34 and betwe...

UK Management Considered in 'We Have No Time For Marketing Research!'

seen as both time consuming and taking up valuable resources that could be used for the charitable cause. Therefore, market resear...

Article Review on Market Strategies and Marketing Research

researchers can help in terms of finding relationships when it comes to customer needs and wants (Matthyssens and Vandenbempt, 200...

China and IKEA

such the company may also look at increasing the number of the potential target market visitors that they can get to visit the sto...

Fast Food Restaurants Burger King and McDonald's

that in this competitive capitalist society, the restaurant with the better product wins. That is true at least in theory. In look...

An Analysis of the American Broadcasting Co.

(Hoovers, 2003). Today, ABC broadcasts through 225 primary affiliate stations across the United States, it owns 10 television st...

Analyzing the Political and Marketing Position of Danish Maersk Sealand

to make the process and the fact more efficient. The manager of one British port mused in 1991 that his port might be more attrac...

Consumer Profile of Pepsi Cola

In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of...

Milk and a Marketing Plan

In five pages this paper examines the problem of marketing milk in a plan that includes the problem itself, its justification, mar...

Frozen Meals' Marketing

In five pages this paper considers Heinz's interest in manufacturing frozen ready made meals in a discussion of target market and ...

American Mass Hysteria's Exacerbation of Class Struggles

In five pages this paper examines how mass hysteria contributes to U.S. class struggles in a consideration of the Communist 'witch...

Mass Customization Market Strategies

recent technology introduced mass customization. Through the use of customizing information technology, this process allows compa...

Morocco's CasaComputer Marketing

In twenty seven pages this paper presents a plan for Morocco marketing of computers that are made in the United States in a consid...

Cosmetics Marketing Case Study

the United States. In Canada, most manufacturers that use fragrances and scented products belong to national associations that est...

Mass Media and Target Specific Marketing

demographic statistics. Establishing this stereotypical reader is as critical to the magazines overall appeal as it is to its adv...

Troponin and Changes in Muscular Fitness During Deep Space Flight.

This 7 page paper discusses the involvement of troponin with regard to the effects of zero gravity on muscle mass. There has been ...

The Influence of Marketing on Consumer Behavior

Many companies of the last decade figured that idea out and figured it out well. Many of the characteristics which Cronin lists ...

Fortune's 2 of the '100 Best Companies to Work For

diversity), and pride/camaraderie (philanthropy, celebrations)" (Levering and Moskowitz, 2005; p. 97). If news that could affect ...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Serial Killers Versus Mass Murderers

outcast or recently being fired from a job can trigger an individuals compulsion to enact revenge against those who may or may not...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Methods Of Persuasion Used In Mass Media Advertising: Gender

that targeting specific markets is an even more critical component to establishing a secure consumer base - which is more often th...

The BART System: Defects And Problem-Solving

an economic and political undoing of enormous proportions. BART was faced with much the same predicament in 2005, grappling with ...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...