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Essays 691 - 720

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

Russia Marketing Campaign of McDonald's

In twelve pages this research paper considers Russia as a market of McDonald's in a consideration of marketing and business behavi...

Apple Computers' Struggle Against Microsoft.

A paper that addresses the problems faced by Apple Computers, Inc. The author contends that Apple computers main competition, Mic...

Investment and Financial Information for Delta Air Lines

In five pages Delta's company performance during the quarter ending September of 1998 is assessed in terms of financial examinatio...

Diamond Monopoly of De Beers Consolidated Mines Limited

In five pages the domination of the diamond industry by De Beers and its affiliates are examined in a consideration of cartel char...

Contemporary World and the Importance of Marketing

In fourteen pages this research paper assesses the significance of marketing in the contemporary business world in a consideration...

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

Definition and Origins of Relationship Marketing

In five pages this paper discusses relationship marketing in terms of definition, origins, and differences from other marketing ap...

Advanced Report on Financial Markets in Australia

In fifteen pages the status of financial markets in Australia is further examined in terms of the environment in which it operates...

DeJamel Corporation Business Plan

This paper consists of a thirty five page business plan for a fictitious company that provides such services as networking, manage...

Media's Role in the Divorce and Death of Princess Diana

In fourteen pages this paper considers the question 'Where does responsible journalism end and dangerous exploitation begin?' with...

Testing the Validity of California's Proposition 227

The writer suggests an experiment as a research project, in which the object is to test the validity of California Prop. 227, whic...

Chapters Two and Four of Utilitarianism by J.S. Mill

regarded as being little more than attempting to keep a pig satisfied. Because man has the intellectual capacity for reason, he s...

Assisted Suicide, Ethics, and Nursing

way, before his mind too, was gone." As a nurse, this presented me with what I felt were two conflicting goals. On the one hand, ...

Review of Nursing Journal Article IV

In three pages this paper presents a summary and review of an article that describes how marketing principles are being applied to...

Direct Marketing Concepts and Strategies

In ten pages this paper discusses direct marketing concepts, strategies, and the advantages and disadvantages of interactive strat...

Consequences of the Cold War

the choice of pursuing any number of global ambitions" (Kagan, 1998, pp. 11). The choice not to use that power for global dominati...

Leadership After the Cold War

In nine pages this paper discusses the end of the Cold War and the formation of a new leadership plan. Eight sources are cited in...

Three Marketing Articles Evaluated

In six pages 3 consumer articles featured in 1998 and 1999 editions of Journal of Marketing Research, Journal of Consumer Research...

Future of the Stock Market

In five pages this paper anticipates what the stock market's future activity might be. Six sources are cited in the bibliography....

China Marketing of Oriental Flavored Pringles' Potato Chips

In eighteen pages this paper examines a marketing plan for introduction of prawn and Japanese steak flavored Pringles potato chips...

Performance Art and Autobiography

In five pages the aspects of autobiography as they manifest themselves in performance art are considered in a discussion of Holly ...

Czeslaw Milosz's Life and Poetry

In ten pages this paper examines Czeslaw Milosz's life and analyzes such poetic works as 'A Poem for the End of the Century' and '...

Financial Markets in Australia Analyzed

It is important to understand that the Reserve Bank of Australia is Australias central bank, responsible for setting monetary poli...

Compact Cars' Marketing

In seven pages this paper examines compact cars in a consideration of market shares, promotions, brand management, and various mar...

Italy and Nescafé

to work. Market Leaders Strategies Though there are many similarities in the US and Italian...

Dealing with Corruption, Theory and Strategy

its agenda does not include attacking either individuals or particular governments. The organization maintains that "Combating co...

Multinationals and Economic Marketing Considerations

Certainly, there are multinational corporations based in nations besides the US, but there are few if any at all that have not mar...

Hypothetical Business Marketing Case Study

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

American Revolution's Battle of Yorktown

In twelve pages this paper discusses the influence of the French and how this affected the outcome of this battle which ended the ...