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Essays 721 - 750

The Marketing of New Zealand

campaign has been focused, even during the global recession when international tourism tends to stagnate or decline. For example, ...

Medical Ethics on Television

One particular episode of House stands out with a number of ethical breaches and dilemmas in "Informed Consent," an episode that a...

Charlie Wilson and the Parable of Unintended Consequences

Wilsons War, Gust Avrakotos (Philip Seymour Hoffman) tells Charlie (Tom Hanks) a parable about seemingly good things that can turn...

Assessment and Recommendations for Bundy Asia Pacific

The writer examines a case study on Bundy Asia Pacific supplied by the student. The case study is set in the 1990s, when Bundy, a ...

Toyota and Lexus Marketing

1995; Szymanski et al, 1983). Alternatively a highly differentiated approach where there are not only separate images, but there a...

Marketing to the Poor

were lacking in material things. This was viewed specifically as an economic division where certain people had failed to reach a b...

The Branding of a New Range of Refrigeration Products

their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...

Should Citibank Launch a Credit Card?

foreign bank to have to find other ways of competing. In order to gain access to the local market Citibank utilized innovative app...

Strategic Assessment and Recommendations for Coca-Cola

script, the same style that is used for the Coca-Cola label today (Coca-Cola, 2010). When sold in this way the sales amounted to n...

Designing Marketing Case Study Questions

characteristics such as geographical location. But as the firm deals with many intentional companies this could cause some difficu...

Developing a Digital Marketing Strategy for Southern Comfort

market being forward-looking and technologically able. The question is how can this marketing be undertaken in a more strategic m...

Market and Firm Influences

consider which The Childrens Place firs into the childrens retail industry. There are four major market structures which may be o...

VIRTUAL DRINK DRIVING GAME: MARKETING STRATEGIES

There are a couple of target markets for this particular product. The main target market will be young drivers, between the ages o...

A New Low Cost Airline

is useful in terms of the models, but it does not provide up to date information regarding the demands and patterns of demand as w...

Strategies for The Zune

had a dominant market share. The unit had been developed in order to be attractive ad compete head to head with the iPOd. Microsof...

From GM to VW: The Career of Ignacio Lopez

& Youngdahl, 1999). While GM denied these rumors, the truth is that Lopez did in fact accept a job with Volkswagen and his transit...

Cost Accounting Case Study - Clear Hear

outsourcing or reducing the production of the beta model to produce more alpha models. To assess this we need to compare the net c...

The Role of Packaging in Marketing

example of effective marketing reflected in the packaging, other examples include Pears soap, Fairy washing powder and Bovril. ...

Case Study of Dad's Pet Care Company

Care, 2004). The product line has expanded from dog biscuits to a variety of different types of dog and cat foods (Dads Pet Care, ...

Success of Marriott's Marketing Strategies and the Management Descriptions of Philip Kotler

continues to serve as an example to every other hotelier in the world and a leader in the industry. Everything Marriott has...

Hiroshima and Nagasaki Bombing

reveal, American sentiment during the three day period in August 1945 leading up to the dropping of two atomic bombs on Hiroshima ...

Overview of China Airlines

from Taiwan to Hong Kong when it went down into the Taiwan Strait (Airline Industry Information, March, 2004). This type of event...

Marketing Strategies of Apple Mac Computers

differently if they hope to recapture a greater market share in the PC market. CHAPTER 1: INTRODUCTION Apple Computer Inc. and M...

2 Parts and Questions About Shareholders

each form we will understand it in greater depth. The weak form of the hypothesis says that when trying to find a stock where ther...

Jamestown Colonists and the Problems They Faced

extensive privileges including extensive land holdings in the new world and the right to colonize the Americas. In return, the co...

Entrepreneurial Small Business Marketing and Advertising Plan

coming up with that product or service, than letting the market know that this product/service is available. This is about determi...

Fractional Jet Ownership Marketing

real estate counterpart. In this day of increasing competition and need to operate more efficiently, many organizations tha...

Theodore Levitt's 1960 Article 'Marketing Myopia'

as time when by they began to decline, they did not see themselves as transportation companies, but merely as railroads. Therefore...

Irish Politics and the Affair Between Kitty O'Shea and Charles Stewart Parnell

learned quickly and by 1877, he had developed a reputation that earned him the respect of the Irish in Great Britain, so much so t...

Europe's Witch Hunts

often in gender (Davis, 1999). It is widely recognised today the majority of those tried for witchcraft were innocent of all charg...