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been asked to discuss Southwest Airlines internal factors (strengths and weaknesses) and external factors (opportunities and stren...

37th consecutive year of profitability (Southwest Airlines, Fact Sheet, 2010). Meanwhile, other airlines are struggling. Net incom...

trying to expand domestically, both through organic growth and acquisitions (Gilmer, 2010). SWA today is under the directi...

with a variety of governmental rules and regulations. In the United States, for example, airline companies operate under the auspi...

relations school of management, where motivation is directly related to the quality of the employment relationship. Furthermore, t...

in the months following the 9/11 terrorist attacks, for example, people forsook air travel and focused on vacations and travel tha...

out to the target audience is important, and SWA has relied on a variety of creative ways in which this is done. It advertises a g...

industry in technologies and practices that will conserve and protect natural resources. 2. Strategic Goals, Mission and Vision ...

background information and applying a number of theories to explain the way in which the industry operates. This will be useful in...

customer service (Southwest, 2012). The firm has been highly regarded by investor due to the strong financial results that have be...

at employees or offer a tangible reward at the end of a given year (typically some kind of catalogue from which employees can choo...

move forward it is necessary to look at the company and its position. A useful approach is the resource based view (RBV). With...

an airline which offered the lowest possible fares and would get people to their desired destinations. The idea was that if could ...

has been trading for more than 40 years, with a business that has expanded to cover much of the US, flying domestic routes and kee...

delivering good service, such as the Time 2008 Friendliest Airline award, and Forbes 2008 award for being the most reliable US air...

(Southwest Airlines Co., 2009a). Southwest acquired Morris Air in 1993. This gave Southwest an opening in the Pacific Northwest...

(and still knows) how to keep their employees happy. Rather than focusing on customer service, SWAs motto is employee first. The b...

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

experiencing the economic downturns like other businesses are these days, its still considered a company worth working for, and on...

if the employees are happy and content, that happiness and contentment will trickle down to the customers. This is in direct contr...

for the Dallas-based airlines. As a direct result, not only are his passengers happy to fly his airline, but his "passionate, ded...

information systems. Even with these techniques, Zea (2002) argues that airlines in general have done little to manage risk...

fuel surcharges and look for ways increasing income, such as charging for checked luggage. Southwest are managing this financial r...

paper, well attempt to answer these questions by focusing on other companies. The two weve selected are Southwest Airlines and Toy...

has to do with your TPS Writers opinion. You should use your own opinion. For example, you might not believe in Maslows or Vrooms...

Southwest Airlines has had problems dealing with disabled passengers. This 11 page paper examined the company, considers how and w...

as a top airline due to its geography and technology with the only factors hampering its further growth and global impact being ca...

maintenance costs does not mean it is always true, and as such it needs to be assessed whether or not it is true in this case. Not...

a performance management system that assesses processes and efficiency enroute to arriving at the bottom line. Measuring Performan...

solves. The Chubb Group of Insurance companies follows only industry average, or slightly higher compensation that base ave...