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Essays 391 - 420
But these days, for the most part, price tends to be the dominant factor when it comes to competition; price and loyalty through f...
penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...
monoplane that flew across the English Channel in 1909 (AIAA, 2003). However, these were not yet able to carry passengers. In 1933...
and active use of the aircraft. One of the benefits is that if an organization can benefit only from a portion of those hours, th...
is so important to this case is because it does not follow a normal path. Vilcassim & Kadiyali (1999) explain that a company react...
played an integral role in maintaining customer return long after the marketing tactics have been utilized. Indeed, getting the p...
Worth Regional Airport Board files a suit against Southwest to stop them from operating out of Love Field, which was the downtown ...
The writer discusses the way in which Vietnam is transforming into a free market economy despite the fact that it is a Communist n...
The writer uses a case study to analyze the People Express airline and the way in which they utilize employees. The writer argues ...
In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...
In nine pages this report considers British Airways in a market research examination that discusses the airline industry as a whol...
In eight pages this paper examines the management, marketing, and financial performance of this airline in a consideration of prob...
In five pages this paper presents a corporate history and financial analysis of Southwest Airlines that includes market ratios. S...
In eight pages this paper examines acquisition advantages over startup, Porter's Competitive Strategy, and the marketing effects o...
The reference librarian can be of assistance in this regard if the student is unfamiliar with how to locate material in their scho...
to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...
In eight pages this paper evaluates the effectiveness of airline frequent flyer programs in a consideration of marketing, the best...
In ten pages each of these airlines are examined in an overview that comparies their approaches to marketing and their strategic s...
In six pages this paper discusses airline marketing in a consideration of various relevant issues. There are 5 sources are cited ...
In sixty two pages this paper presents a comprehensive overview of the airline industry and examines the effects of deregulation i...
In ten pages this paper examines the effective marketing strategy of Southwest Airlines which helps it maintain its competitive ...
been able to make good on a long-standing promise to make flying cheaper than driving because its founders are four seasoned airli...
In fifteen pages this paper examines global marketing in a consideration of how the international airline industry identifies and ...
In a paper containing six pages the 1978 airline deregulation impact upon labor relations is examined through a discussion of such...
employees wanted to try ideas and make decisions that matched the "precepts," they wouldnt require approval. Furthermore, the idea...
is the web address, or URL. In line with any marketing theory before a consumer can use a service or buy a product they need to kn...
had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...
able to hold its own and even earn a net profit of $33 million (Michaels, 2009). Jets IPO in 2005 was in the billions (Michaels, 2...
value for passengers with low process, a model that had been successfully developed by Southwest in the US. The costs are kept as...
which bills itself as no-frills, but with frequent flights to various locations. SWA earned its fame for being a "fun" airline and...