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advance whilst reducing queues and pressures on the box office, an effective use of resources (Nellis and Parker, 2000). Many cine...

argued as viable and attractive to marketers for a number of reasons, it may attract voyeurs, there could be a shock value, the fo...

about 75 percent of the films that prominently feature a motorcycle, it is a Triumph they see on the screen. For decades, T...

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

way it can help an organization define its marketing capabilities and understand the environment within which it is operating (Min...

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

In seven pages this paper advises Mr. Wang how to successfully start up a Chinese restaurant in terms of necessary research that m...

that burst in 2001, recent trends in information technology have been such that conditions are once again ripe for profitable inve...

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

order that it can be used over and over again during the process. While the beauty of the steam turbine is its simplicity, start u...

In five pages tax considerations are considered in this family foundation startup overview. Eight sources are cited in the biblio...

In six pages this paper examines the recent failures of startup companies and considers how poor communications between staff and ...

In five pages this paper examines the corporate benefits of supply chain management and also discusses startup costs and possibl...

In five pages this paper presents an analysis of a computer consulting business startup in terms of financial and research conside...

not itself unusual. A student embarking on a project such as this can easily find balance sheets for companies on the Internet....

own a palm top. However, not all pf the owners use the equipment, and as such the market may be seen as those that use the equipme...

In eleven pages CityScoot motorized scooters are featured in an examination of startup company challenges related to intellectual ...

first to consider what the aims of branding are, and how they are achieved. The use of branding is to increase the market share ...

business world and he became wealthy not just through hard work, but also in the way that he structures his money. In other words,...

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...