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Essays 151 - 180

Marketing and Communication

In ten pages marketing and the concept of communication are examined in an example of the Mercedes Benz ML model automobile, five ...

Operating a Department in Marketing Communications

In ten pages this paper addresses student questions and various comments regarding marketing communications' departmental operatio...

Functions of Public Relations

functions for organizations in facilitating establishing and maintaining a positive public image, but it also functions for societ...

Environment Management in the UK

capita tend to have higher living standards. However, this can be misleading. GDP does not equate to financial well-being or acces...

UK's Small and Medium Hospitality Business Strategies

compete. Basic strategy theory indicates there are two major ways of competing. Michael Porter has considered the way in ...

Final Analysis in Hydrogen Car Country Selection

so, street and highway infrastructure is well developed and can handle much more automobile traffic than it currently is required ...

Case Study of Dad's Pet Care Company

Care, 2004). The product line has expanded from dog biscuits to a variety of different types of dog and cat foods (Dads Pet Care, ...

Taiwan and the Potential of Asset Backed Securities

studying the models and then comparing the way that Taiwan is developing should then give two valuable results. Firstly an indicat...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Micromarketing

campaigns. In both cases there are smaller target markets, which may be identified by way of different factors, such as geography,...

Canada, the United States, the United Kingdom, and Mutual Funds

number of stocks" (quoted Chabot and Kurz, 2004). These were the fore runners, and the mutual fund has developed in the UK in th...

UK, US, France, Germany, and Japan Stock Markets

In twelve pages this quintet of international stock markets are examined in terms of characteristics, features, size, and history....

Cosmetics Marketing Case Study

the United States. In Canada, most manufacturers that use fragrances and scented products belong to national associations that est...

Comparisons and Global Business

In four pages this paper examines 3 different global countries that involve beer brewing such as Mexico's Grupo Modelo, Great Brit...

Construction Work and Communication Issues

In eight pages this research paper considers communication issues of opening worksite channels of communication and communication ...

Egypt's Market for Durable Goods

In five pages this paper considers Egypt's consumer market for durable goods in a discussion of size, laws, and influences. Four ...

Global Market Entry

market is no longer a discretionary decision, any medium to large-size company who wants to retain market share and profit must en...

Men's Clothing Market in the United Kingdom

In five pages this paper examines the UK menswear industry in an overview of structure, trends, and the size of the market with fu...

Wal-Mart Problems and Challenges

solution. Financial In financial terms the company appears to be strong, they have increasing revenues, even during a recession...

Global Marketing Strategy; With Specific Attention on the Automotive Industry

new buyers. It is also notable that the firms which have had the greatest drops are those with the weakest marketing, whol...

Should Tesco Expand into Chile?

the existing core competences. Tesco in the UK has been able to compete with two competitive advantages, the ability to ga...

Importance of Health Care Communication

to adopt healthy living habits (Schiavo, 2007). The CDC (Centers for Disease Control and Prevention) says health communication is ...

Communication and Leadership

to and with a group are the most essential in both unilateral and bilateral modes. Communication may also be formal or informal as...

The Communication Process

complex levels in the communication process. For practical purposes, we might say that communication is achieved when a message is...

Communication in Organizations

The control and approach to the formal communication will also impact on the culture and the way informal communication take place...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

Communication; Groups And Teams, Negotiation, Decision Making And Performance Measurement

way interaction takes place and how others perceive each other and feel about the interaction. When considering communication in...

Business Proposal for Mobile Oil Change, LLC

It appeals to businesses that have their own fleet mechanics and those that do not. Those businesses that maintain their own flee...

The Marketing of the Melbourne International Film Festival

critic" and one can appreciate how the cognitive process may be impacted by allowing them see themselves as a potential critic. ...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...