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Essays 31 - 60

Airline 'Frequent Flyer' Programs and Their Effectiveness

In eight pages this paper evaluates the effectiveness of airline frequent flyer programs in a consideration of marketing, the best...

Management of a Convenience Store

often work forty hours in a week. Employees are paid an hourly wage just above minimum wage; they begin at $5.50 an hour and it is...

Marketing Strategy: From Traditional to Customer-Targeted

information within them and understanding the theoretical frameworks in which each was undertaken. Literature Review Factory Produ...

Marks and Spencer Marketing

rate than ever before. This paper will consider the way in which Marks and Spencer may adapt and meet consumer needs and increase ...

A Profile of Boots

and two speakers. Fifty years later, however, ...my own household has three cars, five telephones (not including three cell phon...

Types of eMarketing

be adapted. To consider how marketing is divergent from traditional marketing and how it may be seen as similar we first need to ...

Return on Quality

This 4 page paper looks at the way investment in quality can have the potential for a positive return on investment. A range of in...

B2B and B2C Marketing: Similarities and Differences

supposed to be given good information, but when it comes to B to B, there are things that the business owners are expected to know...

Retail Clothing Innovations

In twelve pages this paper discusses how a retailer must constantly design new and innovative marketing strategies in order to att...

Presenting a Positive Comany Image and Gaining Business Case Study

This paper consists of 7 pages and discusses an imaginary company in which the hypothetical situation involves the desire to tende...

2 Companies and Marketing

Product - or collective features - needs to consist of what the customer wants and expects from an ocean cruise. In efforts...

Roche Diagnostics 'Customer Delight' Achievement

The very nature of the environment in which Roche products are used dictates that Roche products must be free of defects. One of ...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Target Marketing Methodology

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

Beyond Customer Satisfaction to Customer Loyalty by Keke Bhote

1970s were the first time that US industry copied the Japanese as they became entranced by the lure of quality circles. The eighti...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Negotiating a Contract

also be present, if possible the company should research Y Company to see if there are any personal issues between those who may u...

Implementing Change in Southwest

passengers have to queue. If this is not how quarter of those who failed to gain the earliest boarding group card are likely to be...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

The Use of Technology at Tesco

a reward card it may be argued that as well as customers benefiting from the rewards Tesco have found a way of making it very cost...

Questions on Operations and Logistics

The writer provides answers to different questions regarding operations management, pricing and Logistics. The importance of densi...

If Marketing Aims to Meet Customer Needs Why are Customers Rights an Ongoing Issue?

as there is a need to satisfy both individual and organizational objectives. The organization objective will be to create a profit...

Problem Solution: Smith Systems Consulting

which to operate. Currently, the company has no way to define a profitable client or even the type of client it can best serve. ...

Social and Cultural Influence of 'The Storm' by Kate Chopin

of the elements made her laugh as she lay in his arms. She was a revelation in that dim, mysterious chamber; as white as the couch...

Direct Market Strategy Development for UK Company

of interest allowing direct marketing to be targeted, either by direct mail, the telephone or e-mail. The first stage of any direc...

4 Questions on Marketing Services

and KLM have eliminated the business classes they offered in the past. It appears that the world economy is improving, however, a...

Compare and Contrast Two Arthur Miller Plays

This 6 page paper discusses the Arthur Miller plays Death of a Salesman and A View from the Bridge. The writer argues that in both...

If Marketing Aims To Meet Customer Expectations Why Are Consumer Rights Such An Issue Today?

2003). There are many definition of corporate social responsibility, Kotler and Lee define it as "a commitment to improve communit...

Marketing Coca Cola in the National and International Market; Influences, Impact of Technology and Role of Social Responsibility and Ethics

between Coke and Diet Coke division of the firm, with the Coke firm apparently taking legal action against Diet Coke, as the produ...

Integration and Convergence in the Real Estate Markets

pierces are moving downwards the developing areas, or areas that are catching up, this may be the furtherance of convergence of th...