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Essays 211 - 240

BT and BSkyB Strategy Alternatives

the port of the buyers over the company. This may include tools such as free upgrades and additional services where there are new ...

Loyalty Schemes and Relationship Marketing

If we want to look at how these operate we have to consider relationship marketing and its value in the market place. Payne...

Loyalty, Respect, and Responsibility as U.S. Army Values

they would cease to be a strong and cohesive unit. While the people in the Armed Forces must follow certain rules and regulations,...

MacIntosh Branding

strong business fundamentals (StealThunder Group, 2002). These three things total 90 percent of the equation, the algebraic part; ...

Net Gain by Hagel and Armstrong

Concurrently, these same companies are interested in building long-term relationships with their customers, and it has become appa...

A Profile of Boots

and two speakers. Fifty years later, however, ...my own household has three cars, five telephones (not including three cell phon...

Fitness Industry and Employee Motivation from a Manager's Perspective

in the contemporary fitness workplace must also include an attractive compensation arrangement as added incentive. Levin (1...

Four Questions About Business

sakes and marketing this may indicate there is at least a partial meeting of this aspect. The third issue is the goals for succe...

A Comparison of Two Major Characters in Literature, Sophocles' Antigone and Shakespeare's Hamlet

the king is furious at his sons interference. The king asks if the reason he has come was to save Antigone. His foreknowledge, whi...

Analysis of Airline Industry

fixed and the federal government had the final say on which markets specific airlines would serve. Many smaller airlines came int...

Boots' Loyalty Care Effectiveness Assessment

to gain greater knowledge of the individual customer in order to offer more meaningful products and services. Though the organiza...

IS CUSTOMER LOYALTY IMPORTANT TO A MARKETING STRATEGY?

Examines whether customer loyalty is absolutely necessarily to a successful marketing strategy. There are 8 sources listed in the ...

A Southern Leader Civil War

James Longstreet graduated from West Point where he was commissioned as a brevet second lieutenant in the 4th U.S. Infantry, and s...

Social Movements and the Human Heart

Reviewing key quotes from Bell Hooks and Chris Dixon this paper emphasizes the importance of ideologies such as love, loyalty, and...

Why Serve in the US Army?

Being an American is a privilege that relatively few in the world share. Being an American comes with many niceties. Not the lea...

The Use of Customer Relationship Management in High End Fashion

satisfy certain criteria laid down by the Chambre Syndicale de la Haute Couture. Each year a list is drawn up by the commission wh...

Marketing Issues at Classic Airlines

the company to more effectively use its resources with a focused strategy. Where there are products which are more exclusive or d...

Classic Airlines; The Problem

There is an opportunity to review the way in which the firms looks after its customers and provides service, this includes the cal...

CUSTOMERS AND BRAND RELATIONSHIPS

(approximately $1,600 million in 2006) (MarketWatch, 2008). Also, as of this year, the company is the main sponsor for NASCAR, whi...

Subway Sub Restaurant - Case Analysis With SWOT

DeLuca had intended to become a doctor and because Buck holds a doctorate degree in science (Doctors Associates Inc, FAQ, 2008). H...

Supermarket Industry in the UK

offers and provide convince, but this has also resulted in a decline in town centers and smaller operators, and as such may be arg...

CONSUMER LOYALTY AND HARLEY DAVIDSONS

in branding. And there is quite a lot of feistiness among customers when it comes to branding. You wont see someone riding a BMW c...

Preparation for a Project Assessing Influances on Loyalty in Hotel Guests

on the type of product, for example, where the product is a fizzy drink and purchases are made several times a week loyalty will h...

KUDLER FINE FOODS AND E-COMMERCE PROGRAM

vendors such as Kudler, in that it allows the company to collect customer-specific data that can be used for a variety of products...

E-COMMERCE PROGRAM FOR KUDLER FINE FOODS

need to be reassured that the data would only be used for Kudlers purposes. There are also legal considerations for a progr...

Gaining Customer Loyalty

and will often purchase a new product simply because of the brand. There are three primary models for branding: brand positioning;...

The Strategy and Marketing of Tesco in Ireland

compete in a way that would attract customer and gain their loyalty as well as add value to the company. 2. The Strategy of Tesco...

Kawabata's 'Beauty and Sadness' and Pa Chin's 'Family'

strongly influenced by foreign attitudes and ideas, and undergoing some difficulty in reconciling these new cultural parameters wi...

Punishment and Dignity

not account for ways besides state punishment in which the unfair advantage can be offset. When the theory is modified so as to a...

Company Loyalty and Whistle Blowing Issues

go into any individual or group of people deciding that something their employer is doing is not right and must be stopped. In som...