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Annotated Bibliography for an Assessment of Southwest Airlines

background information and applying a number of theories to explain the way in which the industry operates. This will be useful in...

Strategic Analysis of Southwest Airlines

even if airlines are leased tends to be high (Belobaba et al, 2009). The high level of concentration and use of existing brands al...

Strategic Advice for Southwest Airlines based on a SWOT Analysis

However, just because an airline has been successful in the past is not mean it will automatically be successful in the future. A ...

The US Airline Industry - PEST and Porters Five Forces Analysis

in place for some time. 2. Introduction Southwest Airlines is the largest and arguably one of the most successful US domestic ai...

Competitive analysis of Starbucks, Walmart and Southwest Airlines

The writer prevents presents a brief analysis of the three different companies, looking at the external and internal influences th...

Strategic Analysis of Southwest Airlines

it can be seen that in the vision and mission there may be the emphasis placed on low pricing, but this is not undertaken at the c...

Southwest Airlines Fortune 500 Company Analysis

consistency has given it real strength. Southwest has turned a profit every year for the last 31 years, including 2001. When o...

SOUTHWEST AIRLINES - AN ORGANIZATIONAL ANALYSIS

experiencing the economic downturns like other businesses are these days, its still considered a company worth working for, and on...

Delta Airlines' Use of Customer Service Metrics

retain a sustainable competitive advantage. Influence of the Marketing Mix Chan (n.d.) states that the marketing mix - the ...

Styles of Leadership and Southwest Airlines

all senior level managers and executives are expected to get out in the field to talk with employees. Added to all of this,...

CUSTOMER SERVICE: AN EXAMINATION IN THE AIRLINES INDUSTRY

2005). Even more interesting is that the "customer is always right" concept isnt true at Southwest Airlines (Taylor, 2005). "We ma...

Southwest Airlines in 2008

Airlines Co., 2008) Threats * Uncertainty in fuel prices * Intense competition and competitors concessions gained in bankruptcy * ...

Strategy at Southwest Airlines

As management gurus were espousing customer satisfaction and approval as the end goals of all business activity at the height of t...

ANALYZING SOUTHWEST AIRLINES' CULTURE

really belong at this company. The only problem with the strategy is this - that not all employees like the idea of being "empower...

SOUTHWEST AIRLINES, ORGANIZATIONAL MODEL AND POSITIVE CULTURE

SWA works toward creating value for its employees, then converting some of that value to customer service, while encouraging behav...

Southwest Airlines as a Learning Organization

management absolutely needed to convey to employees "that what they do matters. Thats why we share with employees the letters we g...

Targets for a Merger with Southwest Airlines

Southwest is one of the US airline success stories, at a time when there is consolidation the airline industry Southwest may have ...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

The Marketing Mix of Southwest Airlines

seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...

New Zealand Airline Prospective Business

fly, thereby saving time and energy they would have to expend to drive for three or four hours (Robinson, 2000). Organizational a...

Derivatives and Airline Risk Management

Mintzberg et al, 1998). Successful and effective risk management may even be the source of a competitive advantage (Rose, 2001, P...

The Management of Airlines in the American Airline Industry

job into its smallest pieces" and selecting the most qualified employees for the job and training them to do it (The evolution of ...

Development and Success of Ireland's Ryanair Airline

best of both worlds in times of strong growth. Ireland has immensely favorable policies designed to encourage business inve...

Strategy for Southwest Airlines

paper recommends several strategies for the future, but the first recommendation is for change in Southwests mission statement. T...

SOUTHWEST AIRLINES - A CULTURE TO BE ADMIRED

maintain perspective and balance and to have fun (Culture, 2010). Values shared. This particular question is a very person...

Financial Assessment of Continental Airlines in Late 2007

there was some exceptional contracts which did not sit easily into the analysis of offer and acceptance as in multipartite contrac...

Organizational Behavior: Southwest Airlines

policy to be honest with its employees, that "through effective people management, the company had created the right type of cultu...

Emotional Intelligence for Leadership

won it again in February 1989, February 1990, March 1990, December 1991, March 1992, and May 1992 (Quick, 1992). No other airline ...

Should Southwest Airlines Open Another Call Centre in the US, or Should They Offshore Call Centre Services?

working with the Economic Development Foundation and the city of San Antonio in order to find a suitable location. The plan may be...

Four Business Functions at Southwest Airlines

to examine Southwests approach to marketing, finance, management and human resource management. Marketing The marketing mix...