SEARCH RESULTS

In five pages this paper presents a corporate history and financial analysis of Southwest Airlines that includes market ratios. S...

In eight pages this paper examines acquisition advantages over startup, Porter's Competitive Strategy, and the marketing effects o...

was a role for Human Resources in this scenario. One technique used by Continental was to hire friends (Brenneman, 1998). This mig...

of globalization. The very essence of globalization is that of change, to relearn stable and familiar ways in order to make room ...

In fourteen pages airline disasters are examined through a discussion of possible causes, training procedures, industry regulation...

In eleven pages this paper discusses how Delta can restore its tarnished image and once again resume its high Atlanta employer sta...

In twenty pages this paper presents a marketing audit of United Airlines in a consideration of financial performance, customer dis...

In eight pages this paper examines risk management strategies for these two very different businesses. Eight sources are cited in...

by imposing exorbitant fares on battered road warriors" (Tully, 2002, 42). Because the airlines have continued to raise the ticke...

way of differentiation (Mintzberg et al, 1998). Cost advantage is where a company has lower costs than its rivals in producing the...

taught; Southwest would hire according to positive attitude that applicants already possessed. "We draft great attitudes. If you ...

to travelers. Rationale The long period of economic expansion enjoyed in the US throughout most of the decade of the 1990s ...

it can be seen that in the vision and mission there may be the emphasis placed on low pricing, but this is not undertaken at the c...

there will be a greater level of collectivism in areas which have are communist culture, such as China, is Muslim areas and those ...

December 1990 - Southwest has long focused upon keeping its workforce happy, which includes a number of benefits unique to the com...

-34.65%. Short term measures to reduce costs in 2004 have incurred additional costs. If we compare this to the industry as a whole...

and Cheng, 2001). We see a rise in Americans income, from $1,900 to $2,100, between months 2 and 3; this is an increase of 9% (app...

statement is: The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of...

This would help revenue since the low-cost carriers do not fly internationally. Neither of these companies took aggressive cost-...

The writer prevents presents a brief analysis of the three different companies, looking at the external and internal influences th...

internal organization and relationship with employees has been a key part of delivering the service, which has included a number o...

the low cost position. With a differentiation strategy the technological development and increased facilities on-board may be leve...

However, just because an airline has been successful in the past is not mean it will automatically be successful in the future. A ...

sense of warmth, friendliness, individual pride, and Company Spirit" (Southwest Airlines, 2012). Applying the idea of McNama...

retain a sustainable competitive advantage. Influence of the Marketing Mix Chan (n.d.) states that the marketing mix - the ...

AMR, in the meantime, is also a domestic carrier with a strong international emphasis. In an attempt to strengthen international o...

organization, impacting in the strategies that are adopted, determining goals and creating or influencing culture (Mintzberg et al...

sustainability movements reveals that addressing stakeholder needs can enhance the departments effectiveness. Laszlo (2003) write...

rate of 9.1 percent for the fiscal year ended June, 1997, for total revenues of $13,590,000. Until the fall of 1996, Deltas stock...

months after the company started operations that the events of 9/11 took place which resulted in a major decrease of demand in the...