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Essays 481 - 510

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Technology and Trends in E-Marketing

has introduced customer relationship management as a way to build and maintain markets. In this paper, well examine some fa...

Technology and Organizational Change

The authors have pointed out that the conventional research of the time had worked toward obtaining evaluations of other proposals...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Contextual Approach to Media Criticism in 'Star Wars' and 'Jaws'

This is an historical research paper of 8 pages that discusses the impact these films had on popular culture, economics, technolog...

Networks of Telephone Service Providers & Their Networks / Addressing Technological Change and Cost Feasibility in a Constantly Changing Market

In seventy pages this paper examines the telecommunications industry in a consideration of service providers, networks, a market t...

Future Marketing Technology

In five pages this paper examines marketing technology of the future. Six sources are cited in the bibliography....

Aspects of Management in Real Estate

In thirteen pages this paper examines the various factors associated with real estate management and includes industry competition...

Marketing Function Changes

In five pages marketing function changes are discussed as they relate to changing consumer preferences and Internet technology. T...

Russell Corporation's Information Management

In eight pages the Russell sportswear corporation is examined in a consideration of how it manages its systems of information tech...

Success Components of Southwest Airlines

In twelve pages this case study examines the components of success employed by Southwest Airlines in a consideration of its mark...

Bank Profits and Banking Technology

In five pages the increasing reliance upon technology and the resulting increase in bank closures are examined in terms of several...

UK and Jobs in Technology

In twenty pages the United Kingdom job market is examined in terms of employment in the technology industry with a hi tech work ta...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Marketing and the Changes Resulting from Technology

In six pages this paper discusses how technology has dramatically changed the approaches to traditional marketing. Eight sources ...

Strategic Cinematic Marketing

In eight pages this paper examines innovative marketing strategies for films with The Blair Witch Project as a recent example of a...

Ireland's Economic Changes and its Retail Sector Impact

In twenty five pages Ireland's recent economic changes and the impact they have had on its retail sector are examined in terms of ...

Advantix® and Marketing by Eastman Kodak

In sixteen pages this consumer imaging technology by Kodak is evaluated in terms of performance, PEST and SWOT analyses, and marke...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Post Industrialization Graphic Design

had it been possible to combine content and layout abilities in the same medium, and at the same time. The personal computer not ...

Media Moguls

profitable fashion, it has created problems as well. One of the most obvious and by far the worse of these problems is that it is...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Comparative Analysis of Japan's Matsushita Group and the Netherlands Philips Electronics

the Netherlands and Matsushita Electronic in Japan, and to determine if their longevity and staying power can help get them back t...

Reviewing Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business By Jay Levinson

of marketing have changed dramatically (1998, 5). Among many other expansions in its considerations, Levinsons revised book place...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Essays on Economic Topics

rational minds could control the situation for the common good (Kleisen 07B). Studies by the World Bank and other academic groups...

Corporate Comparison of Microsoft and Kodak

other areas. Keeping this in mind, one would automatically surmise that without effective leadership, organizational performance ...

Dell - A Case Study

U.K. and Canada, and the company is aggressively pushing into Asia and Europe (Gibbs 35). The role of formal knowledge in develop...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

eCommerce and Dell's Strategy

is the notion of both individual and company accountability, stellar service and support, and superior corporate citizenship (20...