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Essays 61 - 90

Deutsche Brauerei and Portfolio Optimisation

The paper presents answers to 2 case studies. The first case study concerns the design of a suitable remuneration package for a ma...

The Major Shifts in Practices in Management Accounting

among those as highly cognizant of precision in values as accountants by nature and by training tend to be. Instead, activity-bas...

IT Overview

In twenty pages this research paper presents an overview of information technology in a consideration of its societal and business...

Russia and the Marketing of Computer Hardware

In sixteen pages this paper examines the influences of technology, economics, politics, the law, and sociocultural factors in a co...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Australia's Investment Property Market and Macroeconomics

In looking at the impact of investment housing we have to look at the driving factors, what it has been that has made property suc...

Three Dimensional Television - Bringing the Technology to Market

the technology supporting televisions emerge, with plasma, LCD the LEDs or being developed. The problems faced by 3-D television m...

Siemens AG Marketing Audit

The company and its subsidiaries employ 417,000 people in 192 countries (Cella, 2004). Ten of the companies worldwide businesses, ...

Efficient Market Hypothesis and the Stock Market

for the efficiency is that the market brings together the buyers and sellers in a single arena where the market forces are left to...

Marketing Developments

of the internet and both eComerce and mCommerce approaches to marketing is not a new idea, this has been predicted as increasing i...

Architecture - Technology and Art

form of structure, function, and aesthetics. This paper will explore how the evolution of technology has influenced the evolution ...

Factors That Influence Strategic Implementation

that value is added to the customer and more custom gained. If a weakness is location then this may be the opportunity for change....

The Societal and Industrial Transformation to Digital Television

U.S. households and the average number of hours devoted to the medium by each household make it the ideal medium for a number of a...

Integrated Technology and Smart Business

is used, technophobes may be scared of the impact it will have; such as disempowering employees and eliminating jobs. Others may s...

Information Technology and Competitive Advantage

is possible to access at all today. In order to assess the management of technology the way competitive advantages are gained it...

Wal-Mart; The Impact of the External Environment - Technology

are made and supplied. The internet and the communications technology have increased the potential to find suppliers in many count...

Assessment of Nike

publicly listed firm there are also increasing pressures to create value this is also seen in the supply chain management. In ma...

Individual, Organizational and Technological Influences on the Adoption Rate of Technology in the Workplace

type and a personal cost benefit assessment. In all the categories many of the influences may be complex, often there are ...

The Influence of Culture in International Marketing

ideas such as communism as well as the religious background of the country. The culture will embody the aspects such as morals, et...

Technology’s Impact in the Business World; Cause and Effect

with thee increased control that is given over the inventory. In many industries tools such as just in time inventory control are ...

Amazon and the Potential for New Technology

to gain and retain the first mover advantage as a firm that was the first major book seller on the internet, the firm took many ye...

Marketing Case Study; Beauty Products (Singapore) Ltd and the S&S Skincare Range

but the skincare brands owned by the company are not demonstrating an increasing level of sales proportional to the market increas...

Pfizer Inc. Animal Health Products Case Study

poultry industry has been innovating in order to create more demand for its products. The poultry industry has been able to add va...

The Impact of Global Branding in a Small Town

life! (Kotelr, 2003) In considering the different interpretation that may be given to a message, as well as the different e...

Fashion Research Paper on Interchangeable Pockets or Hoods

market compared to the older teenage market (Simpson et al, 1998). This is a trend that does not appear to be decreasing (Euromoni...

Marketing EMI Music in the Digital Age

that will remain the same, the firm needs to music to sell that is attractive to the market. This is an area where EMI have a prov...

Integration and Convergence in the Real Estate Markets

pierces are moving downwards the developing areas, or areas that are catching up, this may be the furtherance of convergence of th...

The Ethics of Marketing to Children

children are increasingly seen as a potential target market by marketers. The writer considers the potential ethical issues to mar...