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Essays 241 - 270

Developing a Marketing Communication Plan for a New Product

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

Choosing a Well-Known Personality to Endorse an Airline

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

Influences That Impact on Supply and Demand within the Aviation Industry

flux, with both the supply of the product varying, and the amount of demand also fluctuating due to other related factors. If we c...

Examination of EasyJet

The companys first flight was in 1995, when two routes were offered; Luton to Edinburgh and Luton to Birmingham. Founded by Stelio...

Examination of the Structure, Conduct and Performance of Airlines

that provide this route on a direct basis; British Airways, Virgin Atlantic and American Airlines. Other airlines, such as KLM and...

The Value of Fuel Hedging in Small to Medium Airlines

that the organization can ensure that they continue to purchase fuel at the current rate, even if the actual market value of the c...

The Relationship between Theory and Research

theory with grand theoretical systems, when talking of psychology cites psychoanalysis and behavorism as grand theories. Here ther...

Successful and Unsuccessful Leadership Examples

are empowered to help the customers. The main aim is for the call center operatives so solve the customers problems. This aim is t...

AIRLINE SAFTEY, SHEL AND THE HUMAN CONDITION

of environmental conditions (Edwards, 1972). Furthermore, the model points out that any change of a component impacts the ...

Toyota Motors; The Move Towards a Fragmented Market Approach

drivers, with cards segmented by size and style into generally accepted segments or categories (Kotler, 2003; Hooley et al, 2003)....

Ryanair's Industry Position

online-mediated travel (Ryanair Holdings PLC, 2009). Threats * Slowdown in the economies of the UK, Europe and the world; * Increa...

Problems and Opportunities at Classic Airways

close scrutiny from Wall Street. Looking specifically at Classic Airlines and the individual situation there are some worry...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Future Developments for the Airline Industry

the way for the 1993 partnership between Northwest Airlines and KLM Royal Dutch Airlines and the Open Skies agreements were extend...

Northwest Airlines Company Profile

directly a result of political and global changes in addition to the usual industry factors of competition, customer satisfaction,...

A United Airlines Analysis

is an intensely competitive industry, is ruled mainly by its suppliers and depending on the economy, by its buyers as well. In ad...

Australian Airline Industry

into a tailspin and also impacted Qantas negatively (Dennis, 2002). Ironically, Ansett throughout the 1980s was recognized...

How Pilots Learn to Fly

mental or neurological difficulties such as alcoholism, epilepsy, heart attack or chronic heart disease, diabetes or other debilit...

A New Low Cost Airline

is useful in terms of the models, but it does not provide up to date information regarding the demands and patterns of demand as w...

Sources for a Research Project Assessing Any Correlation between Firm Value and Hedging in the Airline Industry

Clark E; Lukas E, (2008, Nov), Hedging mean-reverting commodities, retrieved http://papers.ssrn.com/sol3/papers.cfm?abstract_id=12...

The Expansion of OPT

decline in employment levels and as such decrease in the demand in an economy which in turn can lead to increasing levels of defau...

American Airlines and British Airways Compared

teetering economy right over the brink, taking literally the worlds travel and tourism industry right with it. All major travel d...

Airline Information System Development

data requirements for the second type of data are more complex, these are the departures information, which includes details of th...

EMPLOYEE AND HR ISSUES: CONTINENTAL AIRLINES

program. Continental does, however, face other issues when it comes to recruitment and retention. One is the continuation ...

Airline Fuel Hedging - A Definition of Terms

(Howells and Bain, 2007). Forwards Forwards are the oldest and perhaps the simplest type of derivative. The contract consists of ...

The Strategy of Google

be seen as a driver, it is only as a result of this high level of use that Google has been able to develop the strong revenue gene...

The Importance of Strategic Business Planning: Air Jamaica and Caribbean Airlines

in terms of the bottom line of profit has long been proven inadequate. Todays business professional knows instead that the cultiva...

Leadership Theory Applied to Tony Fernandes

Childs (1972) it is the leader, in the form of the CEO that is responsible for making the strategic choices within an organization...

Profitability and Hedging

years (if any) has fuel hedging taken place (classified by the maturely date of the hedge tool), and what percentage of fuel was h...

A Quantitative Study of Airline Profitability and Fuel Hedging

paragraph helps the student provide an overview of the issue of fuel hedging. Hedging, as a generality, is a common investment tac...