YOU WERE LOOKING FOR :Strong Brands Building at AOL
Essays 31 - 60
The writer critiques the article Brands, Brand Management & The Brand Manager System by Low and Fullerton. The paper is four p...
The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...
This 5 page paper compares and contrasts three books about business and their authors' opinions of what it takes to succeed in the...
pretty much done so quite well), it wasnt always that way. Textron began life as Special Yarns Corporation, a Boston, Mass.-based ...
branding and the way they are perceived it can become difficult to tell the difference between the two types of branding; both cre...
Functional brand attributes which were communicated effectively to the customers incorporated these heritage aspects along with qu...
they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...
their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...
with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...
that using brand extensions may be a potentially lucrative strategy, and add value to the firm and the ground, but it is also poss...
The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though...
different from its competitors, with unique characteristics (Morgan, 2009). This may be the result of the ways the product charact...
mention the fact that aspartame had been sent through the wringer. A manager, therefore, needs to basically factor public relation...
some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...
the category of a "convenience" item -- in other words, the shopper in question can conceivably buy his/her groceries AND pick up ...
who import form other countries may have a cost advantage. The good economic conditions may also be seen as encouraging of grow...
and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...
In five pages this paper presents a summary and analysis of 'Promise of Technology' and also offers the opposing position of Alber...
event and then the quiz also allowed different team members to show their varying abilities and become more participative, quieter...
The writer discusses Albert Borgmann and David Strong's perspectives as they relate to the mankind's devices. The paper is five pa...
Special interest groups and propaganda played a strong role in Prohibition and they have played a strong role in drug laws today, ...
to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...
but to buyers who facilitate the purchases. The childrens market is one that is particularly difficult for marketers; the product ...
integrated marketing communication, a simpler definition may be found in Kotler (2003), where it is stated that integrated marketi...
Coca-Cola developed a new formula for coke, which was not appreciated by the consumers. The company quickly reversed the decisions...
that is made in a factory; a brand is something that is bought by a customer" (Klein, 2001). From this it appears Mantero has a pr...
egg shells along with cappuccino. The company faced problems as the core products remains and the identity of McDonalds was firmly...
This 4 page paper looks at what is needed to create a brand, and uses the example of a university. The paper is written in bullet ...
which means that more positive responses that may be gained in the different areas where there is a strategy that allows for these...
one another. Yet for some reason, the consumer will gravitate more toward the national brand than the store brand - unless the pri...