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Essays 331 - 360

Three Dimensional Television - Bringing the Technology to Market

the technology supporting televisions emerge, with plasma, LCD the LEDs or being developed. The problems faced by 3-D television m...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

The Branding of a New Range of Refrigeration Products

their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...

The Launch of Innocent as a Multidimensional Product

the fore. These different issues were relevant in the way that the concept and the characteristics where developed and presented t...

Managing Risk with the ATOM Process

ability to accept non-cash payments for goods and services. Today, Bankcard Services is one of the 92 largest owners of merchant c...

Starbucks - Planning a New Product

South American region (Walljasper, 2007). This would effectively be creating new market in many countries, with the drink is relat...

The Indian Consumer Automotive Market

connected, and with the population estimated to be 1,156,897,7661, growing at an estimated 1.407% per annum the country is the sec...

The Potential of Levi Strauss to Sell Business Suits

are not currently in the suit segment of the apparel industry this creates a number of challenges when applying this model. When t...

Influences on Price Determination for a New Product

The writer examines the different factors a firm will look at when deciding on a pricing strategy for a product that is new to the...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Islamic Banking

literature concerning the way in which Islamic law could be satisfied with the creation of an Islamic banking system was exhilarat...

Case Report: MobileActive

Stakeholders The company itself identifies several stakeholders. The list includes "shareholders, customers, employees, su...

Avon's Transformation

and high touch" (Avon, The Net, And Glass Ceilings, 2006; p. 104) III. China will be a stand-alone business; North American and Eu...

Research Proposal to Examine Buyer Behavior for Internet Purchases

The writer presents a research proposal to examine and explore the way consumers making purchases on the Internet makes the decisi...

S-D Logic - A New Paradigm for Value Creation

The writer reviews an article entitled "On value and value co-creation: A service systems and service logic perspective", which ad...

Business Plan and Analysis

This essay provides information about a new business that coordinates events. Included are: business description, strategies, mark...

Analysis of Marketing Opportunities; The Car Market in Australia

exert an influence for cars that are cleaner and cost less to run and increased the sales of smaller cars. Despite this there are ...

Sample Plan for New Product Marketing Research

In eight pages Southeast Asia is the setting for a new product that needs market research conducted with a sample plan for investi...

Coca Cola Classic's Marketing

In twenty pages this paper discusses the marketing strategy behind the 1985 decision by Coca Cola to replace its century old secre...

Colgate Palmolive Company

In five pages Colgate Palmolive's toothpaste marketing problems are analyzed in terms of lack of product diversity and falling beh...

The Hidden in Plain Sight Persuaders

basic factor in their lives. In the case of the buzzing that is related to BzzAgent the communication is intended to sell a produ...

Investment Choices Assessed

2.38 year payback period and an internal rate of return in excess of 9%, this means that this meets the criteria of the company a...

New Product Market Analysis

?255 in 2001, this was also a slight increase on 2000 (Euromonitor, 2003). Of these sales, nearly 30% of the total purchases were...

New Product Sales and Marketing Plan

Many other flour based staples are able to be used in savour and sweet application, such as bread, batters, and non four based sta...

A New Product Market Analysis

a beer, which was initially served in pitchers and glasses in a bar and then in single serving bottles for wider distribution in Q...

Case Study of the Super Dessert Product

that these costs are going to be in place anyway, and that if the project goes ahead these will not increase may support an argume...

Launching a New Steel Scissors Product

Week 6 Focus group Negotiate manufacturing contract <-------- Source input materials...

Vegetarian Dog Food and Marketing Approaches

The first target market may be the vegetarian owners, who want their pets to follow a similar diet. The dog food market is...

Mead Case Study Answers

MUS is not only the number of line items in a given population, but also an approximate book value of the largest item - this, as ...