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Essays 121 - 150

Clinique Environmental Analysis

In six pages an environmental analysis of Clinique's new cosmetic product to be marketed in Canada and the United States is presen...

Overview of Daimler Chrysler

In fifteen pages the history and strategic marketing of this company are examined along with political, ecological, and cultural e...

Northern Africa and Dell Computers' Marketing

In five pages this paper examines Morocco as an attractive marketing location for Dell Computers in a consideration of its environ...

Golf Clubs' Marketing

In twelve pages this paper examines how golf clubs are marketed in a consideration of major issues and environmental factors. Ele...

Book Review of Theodore Levitt's The Marketing Imagination

In seven pages this essay discusses environmental marketing and its impact as considered within the 1983 text by Theodore Levitt. ...

Increased Market Share and Growth Plan of NuCor Corporation

In six pages this paper addressed to NuCor executives represents a sample presentation model in which internal and external enviro...

Why Has Packaging Become Such A Significant Part Of Marketing Activity?

be associated with a more sophisticated style and more class, this is why more children products, from toys to food, will be in br...

Energy Policies of the European Union

has been declining, the level was only 50% of the budget in Framework Programme I that took place between 1984-7, which amounted t...

Analysis of Aetna Inc.

emphasizing information and services that will lead to a more positive experience for customers (Aetna, Overview, 2003). The comp...

Pharmaceutical Industry Marketing Environment

marketing within the pharmaceutical industry: Social and cultural forces/consumer behavior. Factors to be considered include: * Th...

Environmental Issues and the Coca Cola Company

conducting assessments of our environmental performance and taking action toward continuous improvement in all that we do (Anonymo...

Strategic Marketing and Tony Roma

steaks (Tony Romas, 2003). One weekend during the 1970s, Tony Roma and his chef, David Smith, decided to try an experiment - they ...

Information on Corporate Structure

in a corporate charity or non-profit organization) or to obtain a profit based on a product or service that the market definitely ...

A Case Study on Apollo Data Loggers

extension of the current market, they undertake the same processes, with the monitoring and recording of all environmental conditi...

Private Property and Environmental Regulations

property rights take precedence over other considerations. Under such a system each individual has the right to guard against inva...

France's Beauty and Health Industry

trade. However, this also increases the potential competition. There are several different segments to the health and beauty marke...

A Profile of Blue Diamond Growers

for almonds as well -- certainly almonds are found in candies and as snack foods. But theyre also used in ice cream (as pistachios...

Harte Hanks Environmental Analysis

In four pages the Harte Hanks direct marketing services company is the subject of an environmental analysis that features Porter's...

Possible Futures Within the International Battery Market

2010. Estimates of the growth of the lithium battery market during that period place the value of the lithium segment of the mark...

International Market Environment Analysis

interchangeably throughout this paper. The Mega Environment The concept of "environment" can be huge when it comes to anal...

Environmental Analysis of the Beer Industry in United States; Samuel Adams

males is 67% greater than the average consumption in the general population (Euromonitor, 2005). In terms of occupation type blue...

Intel Corporation Analysis

different arenas. However, there is a very serious lack of minorities and women at top levels. Introduction and Industry Analysi...

Strategy Plan for a Regional Water Bottling Company

a strong connection, the example the thistle and Scotland for a Scottish regional company, or a moose head for a Canadian company....

Environment Management in the UK

capita tend to have higher living standards. However, this can be misleading. GDP does not equate to financial well-being or acces...

Marketing the Frigidaire Front-Loading Washing Machine

at the time and promised to be of even greater importance in the future. Frigidaire needed to be positioned to take advantage of ...

DRINK-DRIVING VIRTUAL REALITY GAME: MARKETING OVERVIEW

asked to describe the six macroeconomic environments within the larger macro environment, and discuss the trends and theories pert...

Environmental Initiatives at GM: Truth and Myth

manner that goes beyond the superficial. This is especially true when analyzing the strategies employed by competing companies. In...

Potential Impact of Macro Environmental Factors on Starbucks

as a direct result of the economic changes may have a low level of confidence which will impact on their spending and increase the...

External Analysis for a New Microbrewery Company

conditions and as such tools such as PEST analysis, which helps to identify and classify influences in terms of political, economi...

Marks and Spencer Case Study

and skills into a previously former internally focused company. Vandevelde had been the CEO of Promodes, a French food retailer th...