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Essays 481 - 510

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

The History of California Native Americans Prior to 1900

of peoples in the area, as settlements were logically more concentrated around water. Members of all groups were particularly dev...

National Health Service and Health Care Marketing

And, in truth, the world of industry, all industries, is expected to only become more complex and more competitive. Without proper...

Dental Practice and the Marketing Professional Services

greatly affect its bottom-line performance. The four Ps - product, price, place and promotion - provide a method of breaking down...

Lovelocks Matrices and Marketing Services

an experience rather than something which can be felt and touched. The Hotel starts to be a service and service only, but tangible...

Performance of Granada Plc

profit margin of 3.8%. The return of capital employed, also know as the return on investment is also improving as would be expecte...

Defense of a Telemarketer

Paul has another option, that of claiming the right of self-defense or self-preservation. This is the right of any individual unde...

Worksheet on Communications Media Analyses

font and type size used in the message e. The physical layout of the message elements on the page 4. What types of noise is this c...

Analysis of Robert Frost's 'The Telephone'

against an actual flower. However, if one will recall, during this time in history in which Frost wrote, the phone had just been i...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Mental Health Services and Limited Use by Asian Americans

that the theory which best describes the underlying expected relationships among variables is related to the stratification hypot...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Overview of 5 Financial Tools

One choice available is to sell corporate bonds. Because investors are foregoing other opportunities, interest rates on corporate...

Student Case Study on Call Center Change Introduction

This system has developed over the years but it is time to change so there is a single system. This situation will...

Parking Cars and Mobile Phone Payment Systems

The services that are offered in this sector can be divided into two main sectors, the prepay services, where credit is purchased ...

Analysis of JetBlue Air Carrier

the shade, so to speak. Like other airlines, JetBlue is facing escalating fuel costs and huge consumer demand for lower fares. The...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Marketing Mix Analysis of Molson Breweries

in each subsequent year (Molson-Coors, 2005). This move merges two companies with similar values and operating philosophies as we...

Technologies of eBusiness

(Odell, 2005). With this level of growth in such a short period of time the development and background to the rise of i-mode shoul...

Advertising Analysis With Toulmin's Model

and well being, which it openly attributes to making the right decisions in life. The companys "Just Do It" marketing campaign wa...

Swedish and American Prison Systems

them locked up securely; however, they also note there is a need "to stick with our philosophy of humanization" (Alvarez, 2005). T...

Assessing Divisional Performance

and a high growth rate is an unknown quantity, the final result is not known and as such this is referred to as a questions mark, ...

Digital Music - Blog Entries

rapid from this stage in terms of take up of the technolgy in the industry. The Industry Standards Organization (ISO) adopted the ...

CleaverTech; Performance Over 5 Periods

When looking at the product it is important to consider the markets into which it will be sold (Kotler and Keller, 2008). If the...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

American Red Cross Introduction To Disaster Services Training

is based upon the foundation of Disaster Services Training: 1. Planning and Coordination 2. Food and Shelter 3. Health and Mental...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Mountain Man Beer Company Case Study

least risky strategy when the alternative declines are considered. 2. Introduction Mountain Man Beer Company (MMBC) is a family...

Rayovac Corporation - The Rechargeable Battery Opportunity

also carried risks. Opportunities for Rayovac There was a broad and growing need and demand for batteries throughout Canada...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...