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Essays 181 - 210

Strategic Analysis of BHP Billiton

The writer examines the business strategies, competitive advantages and sources of value within this large diversified natural res...

Assessment of Gucci

this is important in any industry, but with the fashion industry the pace of change can be rapid, and competition is high. To asse...

Strategies of Ericsson

The firm targets the higher end of the market, as seen with the smart phone models; Xperia X10 and Vivaz, using the Symbian operat...

Microsoft Zune

may want to preserve, but there seems to be little complaint about that among current customers. The Zune made a reasonable...

Callaway Golf; Strategic Case Study

all sources of cost advantage... [and] ... sell a standards no frills product" (Porter, 1985; 13). The alternate strategy is that ...

Toyota 2004 - 2009 This 16 page paper is written in two parts and considers

the position and changes within Toyota between 2004 and 2009. The changes and continuing aspects of strategy, competitive advantag...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Competitive Strategies: Wal-Mart

albeit, they do not produce the goods but they do employ cost leadership strategies. The stores began by offering products at pric...

Future Boeing Strategy

being made by the air carriers. The industry is one that is expanding and growing. In the US the industry was worth $108.5 billion...

BMW Mini Cooper Division Strategy

where it is the sports utility vehicles that are increasing in sales, the revamping and re-launch of a small car was the result of...

Analyzing the Works of Michael Porter

Hence, Porter makes a good point in that it is true that even with a superior management paradigm, profitability becomes illusive....

Advanced Micro Devices

This 12 page paper provides an overview of the CPU manufacturing industry and current strategies being utilized by AMD, Advanced ...

A Company Overview of Air Canada

be a time period where things would need to be ironed out, and time would be needed for employees to better comprehend their roles...

TiVo Case Study

features. The company has found that the take up rate was good and once the subscriber made a commitment they would be a long term...

Developing a Marketing a Plan for a Fruit Juice Bar

growth, marketing is the key to business development. For small businesses1 the challenge may be greater due to limited resources ...

Food Lion LLC - Marketing Analysis

assortment of products at such low prices because it takes advantage of technological advances (Food Lion, Company, 2007). It also...

Singapore Tourism

theme zones combine historical landscapes, representing the Asia of the past, with commercial innovations that represent the Asia ...

Coors Brewery Case Study

substitute products (or services), and the power of purchasers and suppliers. Porter does not see these external factors as workin...

Uniform and Adaptive Strategies in International Business; Which is Best?

a company has made the decision to globalise there are many consideration, the decisions not enough. George S Yip outlines a pract...

Xerox Case Study

was in difficulties. This gave an effective reason for the change to take place and meant one of the main barriers to change was o...

Benchmarking; The Classic Airlines Case Study

their strengths to gain customers and sales increased. The potential strategy for Classic From this case there is ability to se...

The Corporate Activity of Air New Zealand

can effect the way a business operates, and that any strategy a business undertakes should take these factors into consideration w...

RyanAir Strategy Measurements Paper

successful and appear to have a much higher level of profit that other low cost airlines. However this airline, although well know...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Ryanair

In trying to undertake a cost advantage the company may seek to be the cost leader in either the industry, or just the relevant se...

How Should Tesco Develop their United Kingdom and United States Markets?

over the last decade with the increased international presence, with 5,380 stores and 492,714 employees in the group operations an...

McDonalds in China

costs in each country. This was chosen as it was a product that was exactly the same in each country where it was sold as well as ...

Can Knowledge Give a Company a Competitive Edge?

gained from experience as well as the collection of information, the experience may be the companies own experience, or that of ot...

Technology Use and Alignment at Southwest Airlines

internal organization and relationship with employees has been a key part of delivering the service, which has included a number o...

Strategic Analysis of Southwest Airlines

it can be seen that in the vision and mission there may be the emphasis placed on low pricing, but this is not undertaken at the c...