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Essays 181 - 210

Nokia and Advertising Communications

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...

Ralph Ellison's Juneteenth

"Ill call him Bliss," in musing about his parentage and his light complexion, Hickman says of the infant, "because they say thats ...

Gender Roles and Advertising

In five pages this paper considers how advertising's use of stereotypes has contributed to the negative formation of gender attitu...

Quantity v. Quality in Utilitarianism

This 5 page paper analyzes John Stuart Mill's theory of Utilitarianism, how it works and how it evaluates actions, both quantitati...

Opportunities and Threats of Coca Cola

have seen advertising become so important within industry that many of the larger corporations now have advertising firms actually...

Consumer Decision Making and Advertising's Influence

an empty cereal box, the broken dishwasher, the expiring car lease, a bad hair day . . ." (Ephron, 1998, p. 14). In short, it isnt...

Overview of Election Campaigns

the emphasis in this paper the student will want to put on the Mayoral race in Houston on November 6, 2001. A comparison of sever...

Controversies Associated with Advertising's Role

Advertising's role in making or breaking a business is the focus of this paper consisting of six pages. Six sources are cited in ...

Hypothetical 2000 Advertising and Marketing Plan for Budweiser

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

Advertising and Creativity

impossible is now easy to achieve. Creativity, and changes in creative forces, is important to be recognized and understood. It i...

Nicholas Wolterstorff's Lament for a Son Summarized and Evaluated

In five pages this 1987 text is both summarized as well as critically evaluated....

Mass Media and Its Influence

explore the immense power that the mass media holds over the publics opinions and views and examine its ability to shape and influ...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Advertising and Deception

In five pages recent cases involving deceptive advertising are considered in a discussion of unethical and deceptive advertising d...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

An Examination of Automobile Advertising

The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...

Ben S. Bernanke and Frederic S. Mishkin's 'Inflation Targeting'

In five pages this article is summarized and critically evaluated. There are no other sources listed....

Grand Canyon, Hoover Dam, and Colorado River Topography

The topographical features of these regions are evaluated in a paper consisting of five pages....

Ethan Frome by Edith Wharton and Literary Criticism

In five pages this paper examines how in 'The Spaces of Ethan Frome' Judith Fryer critically evaluates the famous novella by Edith...

Pros and Cons of Mock Juries

In twelve pages this paper evaluates the system of mock juries in terms of their pros and cons....

Deregulating Public Utilities in Pennsylvania

This 3 page paper evaluates the pros and cons of deregulating Pennsylvania's electric companies, and argues that deregulation woul...

'Aeneid' and 'The Odyssey' Number Three

In four pages this paper examines evaluates the acceptability of the protagonists' actions in these classic literary works by Virg...

U.S. and Europe Pharmaceutical Advertising

In thirty pages this report considers European and American approaches to pharmaceutical advertising in an examination of similari...

The Oxymoron of Advertising Ethics?

presence of subliminals still raises the issue of mind control. Critics say that if software can subliminally encourage increased...

Spending and Advertising Microeconomics' Consideration

In ten pages this research paper examines how advertising influences consumer spending habits in a consideration of how consumer d...

Promotion and Advertising

In this paper consisting of four pages the significance of promotion in advertising is discussed using the lessons learned by Levi...

Children and Advertising

buying habits are a part of growing up, however. That teenager from years ago who left home to live on their own without having l...

Female Protagonist Effectivenss in Oranges Are Not Only Fruit by Jeanette Winterson and Beloved by Toni Morrison

from secondary characters to protagonists who were considered universal or genderless to those who were females yet were strong an...

HMO Effectiveness Speaker Notes

are able to take advantage of preventive measures (i.e., flu shots, cholesterol screening, diabetes screening), then it is reasona...

Humor used in Persuasion

smoker has two different cognitions, which may include the idea that he smokes, as well as the idea that smoking leads to cancer (...