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Essays 61 - 90

Branding for Sony in the International Environment

they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...

The Branding of a New Range of Refrigeration Products

their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...

Russian Standard - Vodka and Banking

Functional brand attributes which were communicated effectively to the customers incorporated these heritage aspects along with qu...

Da Vinci Furniture Marketing Case Study

different from its competitors, with unique characteristics (Morgan, 2009). This may be the result of the ways the product charact...

Examining the Brand Equity for Coke

The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though...

Corporate and Product Brands

branding and the way they are perceived it can become difficult to tell the difference between the two types of branding; both cre...

Changes in Global Governance Following the 2008/9 Recession

very viable market for the majority of lenders as well a serving an important purpose allowing many borrowers access to funds to h...

CONSUMER DECISION-MAKING AND MARKETING

some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...

NUTRASWEET CASE STUDY

mention the fact that aspartame had been sent through the wringer. A manager, therefore, needs to basically factor public relation...

Economic Influences in Wigan

life in Victorian Wigan, complete with the social problems as well as the economic realities. Although this type of project has ta...

FORMULATING TARGET MARKET STRATEGY

the category of a "convenience" item -- in other words, the shopper in question can conceivably buy his/her groceries AND pick up ...

Birth Defects and Vitamin A Overuse

In five pages this paper discusses how birth defects including those involving the cranial neural crest and retinal issues can be ...

Review of Two Marketing Articles on Branding

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...

Case Study on Starbucks in the United Kingdom

who import form other countries may have a cost advantage. The good economic conditions may also be seen as encouraging of grow...

Critiques of 'The Lottery' by Shirley Jackson Examined

that were written prior to 1980 will be compared with three from the later time period. Elizabeth Janeway published a critique o...

Defense of Laredo, Texas' Juvenile Detention Center

not enter the facility. Further, these individuals are children, after all, and what most thinking, caring adults want to do is t...

Sociology and Theory

and only five rapes. There is an absence of true fear and so the petty crimes, the drug offenses and so forth serve a function in ...

Pullman, Illinois and George Pullman

In five page this paper examines the town of Pullman, Illinois in a consideration of whether or not its construction satisfied the...

Oyster Bay V. Occidental Chemical, et al

A 3 page summary of court proceedings in the case of Oyster Bay v. Occidental Chemical, et al. This case involved the institution ...

Balancing the Risks of Using Malathion to Reduce the Occurrence of West Nile Virus

When making decisions regarding risk reduction, potential risks will need to be assessed from all potential actions. The writer us...

The Growth of Small Businesses in the UK

firm. Once started, many small businesses will stay small, the owner may wish to keep a business small, not wanting the bu...

A REVIEW OF SMALL BUSINESS FRAUD PREVENTION MANUAL

trust and friendship in a small business. Because the relationships in smaller businesses tend to be friends as well as co-workers...

THE EU, POLICIES AND GLOBAL TRADE

and trade on the global market. In the first scenario above, fining the cartel sent a signal that cartels, with fixed prices, woul...

Informational SBA Online

In five pages this paper discusses the important information for new small business professionals that can be found on the Small B...

'World Class Startup Ventures' Article Review

In five pages this paper explores the differences between small business entrepreneurship and corporate industries within the cont...

Rap Music and a Cynical Public

In four pages this essay considers a small local college student survey that reflects strong opinions regarding rap music....

Small Business and Capital Structure Decisions

In eleven pages small business financing options are considered with a discussion of the Small Business Investment Company's role,...

SWOT Analysis and Case Study of Video Concepts

the local market in Lexington would be too small to be able to support a local Blockbuster location. Nonetheless, Blockbuster bui...

Analysis of Country of the Pointed Firs by Sarah Orne Jewett

have fallen upon hard times. She does this with her first view of Dunnet Landing, as she describes it as a "coast town . . . more ...

Why So Many Dominican Republic Immigrants Settled In Tarrytown And Sleepy Hollow, New York

was most assuredly looked upon as a positive move forward for the country overall; additionally, it also cultivated the capitalist...