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Essays 151 - 180

Amazon and their Competition

as Chaffy (2007) notes most consumer will not usually visit any more than three web sites before choosing a supplier, identity wil...

The American Wool Council and the National Cotton Council and Their Approach to Branding

The writer discusses the approaches taken to branding by the American Wool Council and the National Cotton Council, and reveals th...

Consumer Decisions and Influential Factors

In fifteen pages three areas are examined in regards to the factors that influence decisions consumers make and include choosing o...

Strong Brands' Building at AOL

a business that resonates with customers, that avoids competitor strengths and exploits their weaknesses, and that exploits its ow...

Managing a Company's Branding

The writer discusses the importance of correct brand management by the company and the customer sales representative. If the compa...

Brand Marketing Techniques

universal, global one. Long before the globalization trend that has now become so familiar was ever conceived, it was Cokes polic...

Strategic Advertising and Branding

says that "branding and traditional advertising build brand awareness and purchase predisposition" (p.32). Donath (2001) explains ...

The Ethics of Branding

bottom-line is increasingly affected by the quality, stature and worth of a companys brands. The loyalty of customers to brands, a...

Comparing Nike to Manchester United

what the actual value of the company is and deduct the physical asset. This can then be considered in terms of the actual amount, ...

The Military Policies Regarding the Use of Body Adornment

2002). If an Air Force member is found wearing an unauthorized or prohibited tattoo or brand, that member will have the tattoo or ...

WTO and Chiquita Brands

The very idea of guarding an industry to "help" it survive seems - superficially at least - to be a reasonable approach to the pre...

Market Segmentation and Branding's Effects

In six pages this paper discusses branding and how market segmentation is increased and reinforced as a result. Eight sources are...

Alfie Kohn's The Trouble with Gold Stars, Incentive Plans, A's, Praise, and Other Bribes

reward. He has been joined by a number of other theorist, each of whom present their own social cognitive theories. Several of t...

The Impact of the Merrill Lynch Brand

Finally, Merrill launched Merrill Lynch Direct, which, while getting a slow start, finally hit its stride during 2000, during whic...

Western European Impact of the Vikings

trade goods and to fulfill their desire for adventure. Everywhere the ventured they took along their religion and other lifeways....

Air Quality, Air Pollution and the Impacts on the Climate

4 pages and 4 sources. This paper provides an overview of the impacts of air pollution and overall air quality in the climate of t...

Third World Environmental Impact of Deforestation

In six pages Third World countries are considered in terms of the impact of deforestation and includes a discussion of ancillary i...

World Politics and Theory

the early Christian Church, as well as to the "more or less radical economic character of northern humanism" (Ames PG), as the pre...

The Impact of Global Warming on a Business

their impact is felt by 70% of the population were effected to a significant level (Saporito, 2001). The emissions made ar...

Ecological and Economic Impacts of Food Choices

I also purchased honey produced in the state and coffee roasted from a local business. My thought was that these efforts to chang...

The Influence of Humans on the Pace of Climate Change

A major influence is being increased waste and pollution as a result of burning fossil fuels, such as coal and oil (GERIO, 1997). ...

Model A’s, Model T’s, and the Changing Face of America

few weeks later, the company sold its first automobile, to a doctor in Detroit (Davis). As noted above, the company produced 1,700...

ANTIGUA, GLOBAL RECESSION AND STANFORD SCANDAL

Allen Stanford last February, the islands Bank of Antigua has also gone through its own struggles. Though the Stanford scandal in ...

Alleviating the Credit Crunch

been seen in many countries, including the UK and the US. The question is, is this approach that is viable and can work. Despite a...

The Potential benefit Of M&A's in Supporting Nigerian Economic Growth

During the early 20th century merger and acquisition (M&A) activity in the United States provided one of the tools for economic gr...

How Economic Prospects For The Global Economy Can Affect Patterns Of Internal And External Migration In Developing Countries

perception, although often true, is not accurate. A migrant is a person who chooses to leave their home and move to another region...

External Environment And Dell

of software programs (Ransford et al, 2003). This is a very real threat to the company and something that needs to be considered. ...

Global Warming: Potential Effects and Ramifications

fact, the highest of the last millennium. It is important to note, however, that no actual temperature data exist prior to the mi...

Small Business And Entrepreneurship: Values, Ethics And Social Responsibility

concept by indicating how ethics, small business and society must work in tandem or there will be constant friction. Unethical pr...

Marketing Coca Cola in the National and International Market; Influences, Impact of Technology and Role of Social Responsibility and Ethics

between Coke and Diet Coke division of the firm, with the Coke firm apparently taking legal action against Diet Coke, as the produ...