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Essays 721 - 750

Influences on the Global Airline Industry

the deregulation or liberalization of an industry it is the transformation of the industry from a government controlled, and often...

Analysis of Creative Technology Ltd.

developed a strategy of meeting market needs by customising and adapting technology starting out by the creations of PCs that were...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

Urban Informal Economy of Latin America and Ideology

In ten pages this paper examines the urban informal economic structures of Latin American countries and the influence of ideology ...

Impact of Imperialism on South Africa

racism and the politics of apartheid or separatism between blacks and whites. This resulted in a history fraught with turmoil, wa...

Air Asia and BA; PEST Analysis

interestingly permission was later granted to the subsidiary airline of MAS; Firefly. This indicates that there is a degree of bia...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Jacobs Technology; Analysis and Strategy Proposal

Corps Transparent Armor Gun Shield which are ballistic glass panels on gun turrets. In order to consider the potential future o...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Contextual Differences in EU and US Business Environments

management is approached. The US has a very masculine approach to management in Europe there are areas, especially in the Scandina...

Influences on Jet Airways

significant increase in the international passages, of more than 89%, but this is due mainly to new routes and more aircraft flyin...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

The Demise of Haute Couture and the Rise of Prêt-A-Porter

the transfer of level of innovation and uniqueness found in a single haute couture item into the mass market through pr?t-a-porter...

Trading and Trade Sanctions

or selective sanctions. There is little doubt that one of the impacts seen in any economy that is suffering the impact of broad tr...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Determining Statistical Tests

Different types of tests may be used for differing purposes and with different types of data. This paper looks at how univariate ...

Chile, Argentina and Uruguay, US Influence

This research paper offers description of the economic, political and environmental influence of the United States in the countrie...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

PEST Analysis; Centralizing a Trade Finance Department

World Trade Organization members. This makes it more viable for a centralized trade finance department to be created. There are ...

Assessing Three Fast Food Companies; McDonalds, Yum Brands and Burger King Holdings

8.2 Yum Brands 76 8.2.1 Dividend Policy 76 8.2.2 Firm Characteristics 76 8.3 Burger King Holdings 77 8.3.1 Dividend Policy 77 8.3....

Mortgage Market Research

"that a decline in housing wealth dampens consumer spending at least twice as much as a same-sized loss in the stock market" (Coy ...

Influences on and within Boeing

way it is seeking to gain first mover advantages. Airbus was the first of the two firms to introduce fly by wire eliminating the n...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...