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Essays 91 - 120

Analyzing the Merck Corporation and the River Blindness Cure

refused to contribute financially and so Merck continued to kick in more and more money. In summary, according to the case study, ...

Merck & Company

but was selected by the Board for his experience in the long-term care that appeared to be the next hurdle for the pharmaceutical ...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

Generics, Ethics, and Law in the Pharmaceutical Industry

the public is the loser when the release of a generic drug is thwarted. The thesis can be presented, however, that:...

Business Plan for AccuDiagnostics

AccuDiagnostics is a company specializing in employee drug testing and offering additional services including background checks an...

Curbing Drug Use in North Idaho

The people in the home that they were taken from were killed, and one of those individuals was their mother. Yet, one has to wonde...

Depression Treatment: Annotated Bibliography

This also is a literature review, one that focuses on an evidence-based approach to determining the value of prescribing psychoact...

Drugs and Prohibition

as long as they are not killing or harming people, as long as they are not damaging the life of other people. There is no real log...

Asthma Medication/Xolair

events (Owen, 2007). This action includes "presentation of antigen by dendritic cells" as well as the "degranulation of mast cells...

A Theory Explaining Illicit Drug Use

congenital biological or psychological factors that lead so many others to addiction. It might be because of a combination of upb...

Living With AIDS

combination of these drugs is prescribed although there are some drugs that are combinations within themselves, such as Combivir, ...

Why Pharmaceutical Companies Focus On A Disease

potential to make it through to the next step, the Phase 1 human testing trials (Masia, 2008). This is a very healthy small group...

Case Disposition and Drug Offenders

of drug case is processed across the state (OSCA, 2004). For instance, a drug offender might be assigned to a treatment program du...

Substance Abuse and Society

to hire a lawyer. This is true even when police use illegal tactics to secure an arrest. Certainly, there are tax implications an...

Using Drugs and Juvenile Delinquency

use is a prevalent factor in the school setting is intrinsically related to social elements, a point the authors illustrate by exa...

Possible Solutions to the Problems Associated with the 'War on Drugs'

the displacement and abuse of the impoverished in the world. Turnipseed (2000) notes that in order to help many of the people in f...

The Film Traffic as a Statement on U.S. Drug Policy

editorializing, but this fits well within the boundaries of the film. For example, at one point a character says that "at any give...