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Essays 31 - 60

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

December 2000 Conference on Corporate Governance

In fourteen pages this Federal Reserve Bank sponsored conference with SEC Chairman Arthur Levitt as keynote speaker is examined wi...

“Freakonomics” by Levitt and Dubner

that criminals tend to be from impoverished backgrounds and it may well be that many abortions are done in relationship to impover...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

eBusiness Strategy Defining

of the corporation is one that helps to ensure its continuity and relevance to its market. Shareholder value will decline if the ...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Concept of the Human Imagination

What is Imagination? Imagination is "the power of the mind to consider things which are not present to the senses, and to consid...

Imagination Library and Family Literacy Improvement

Program Sevier County contains a tourist town that has been popular as such for several decades. Gatlinburg rests on the b...

Dreams and Imagination

the film What Dreams May Come provides a clear illustration of this innate union. With the concept of dreams as the movies primar...

Ancient Alchemy and Its Progress

have causes to which they can be traced, the causes in themselves can be classified into four principles of explanation: material...

Two Articles on Future Education Reviewed

ever pressing question of schools costs as they add computer instruction to their already packed school schedule. What of those sc...

A Reading of Emily Dickinson's Poem #632

serves to draw the readers attention to this word and give it added emphasis. They break up the lines in such a way that mimics th...

The Relationship Between Art and Beauty

artisan of rare proportion who effectively coupled his own singular and distinctive style with that of the refinement of the perio...

Experience, Knowledge, and the Individual

ordinary. For example, the treadmarks that a car makes in the mud he translated into a tires treads rolled through paint and appli...