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Essays 211 - 240

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Assessment and Recommendation for TDG Ltd

assess the way it should continue to compete in the future. 2. Internal Analysis In order to assess the company and determine t...

Literature Review for Use in a Project on Leadership in Kuwait

or values. It is by understanding leadership and its influences that the way leadership may be encouraged and developed in the con...

Planning and the External Environment

met. To consider the way planning takes place at all levels the process itself and the approaches can be examined. Mintzberg (et...

Lucius in Apuleius' Golden Ass and St. Augustine

it is interesting to note that the heros first name is the same as both Apuleius himself, as well as the name of the author from w...

Greek Mythology, Hesiod’s Five Ages of Man, and the Story of Zeus and Other Olympic Deities

period of blissful co-existence between gods and humans, when differences were few. A utopian time of eternal springtime, people ...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Afghanistan Development - Review And Recommendations

nations employ many Afghans. On April 29-30, 2007, Afghanistan held the Fourth Afghanistan Development Forum (ADF) in Kabul (Afg...

"Treason by the Book"

a man considered a traitor; in fact, the book was banned and all copies were ordered destroyed (Rivken). "Only a few were saved, b...

Scheduling

place concurrently at the same time) rather than consecutively (one at a time after each other). Possible paths Total number of ...

Computer System Project

This 10 page paper looks at the way a project to install a computer system in a shop may be planned. The paper focuses ion the pla...

Let's Do Theology by Laurie Green

This book review pertains to Laurie Green's "Let's Do Theology." The author's main argument is described, and a summation of the b...

The Forensic Casebook by N.E. Genge

This book review is on "The Forensic Casebook" by N.E. Genge. The writer first summarizes the book's contents and then discusses i...

Market Penetration and S Curve Analysis

her s-curve, examine whats going on in the economy, markets and competition, calculate the resources necessarily to get the produc...

Spanish, Inca, and Aztec Cultural Similarities and Differences

reality, however, the Inca and the Aztec viewed themselves superior to the Spanish and even to the other Native American cultures ...

Analyzing Three Poems About War

about war. It is about this soldiers experience when he began to shoot at an enemy soldier--who was of course shooting back--and ...

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Chapter Summations on 2 Economics Books

PE approach. This argument indicates that PE offers a much better chance than ME of reflecting "real economic forces" (23). ...

Literature Review

in that industry prior to the innovation (Enrico and Alessandro, 2007). The authors use Hewlett-Packard and the digital camera ind...

Nursing Diabetes Patient Education Internet Websites

on diabetes into categories and addresses these topics on separate web pages, as does the first site. The homepage explains that t...

Grand Strategy of Caterpillar

not allowed to sit on the board of directors (which cost Barton two potential allies in former CEOs Fites and Schaefer). The downt...

Indonesia and Philip Morris Tobacco Company

Marlboro itself is the best-selling brand in the world -- the "Marlboro Man" represents the mystique of the American West, rugged,...

Review of Two Marketing Articles on Branding

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...

Consumer Behaviour and Marketing a Hotel

be looking for the best deal, the most service or facilities for the lowest price, where love is involved they may be looking for ...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Past and Present American Negro Dilemma According to Dr. Martin Luther King

In eight pages this essay considers Dr. King's Where Do We Go From Here Chaos or Community? and compares the conditions to 30 yea...

Comparing Elie Wiesel and Kurt Vonnegut's and Their Works about the Holocaust

outrage and sorrow. However, Vonneguts protagonist, Howard Campbell, is not precisely a victim in the Holocaust at all. He stress...

Net.Gain by John Hagel and Arthur Armstrong

In five pages this paper provides a textual analysis of the book by Hagel and Armstrong and also compares it with James Lewis' pro...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Book Reviews China's Growth

regular basis. One story is very nearly unbelievable. A young woman took her application to college tests and was informed that sh...