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Essays 181 - 210

Case Study of Europe's Brother International

transportation. As there are delays there are also additional costs incurred, such as the cannibalisation of new machines to gain ...

Europe's EasyJet Airline

In eight pages the low cost European EasyJet airline is discussed. Four sources are cited in the bibliography....

Europe's Disenchantment Period

In a paper of fifteen pages an examination of European history includes the Middle Ages, Baroque period, and The Enlightenment in ...

Advertising's Optimal Types

been seen recently (How often should you advertise? 30), then those shopping for shampoo may be convinced to try the product. Meow...

Advertising's Subliminal Messages

idea that the forbidden is better, is still in effect. Many people will overspend on a pair of brand name jeans which they could h...

ADVERTISING REGULATIONS: CHILDREN AND FOOD ADVERTISING

to be exposed to higher volumes of food advertising on television, with the goal of encouraging these children to eat unhealthy fo...

Advertising's Various Steps

our lives, in a psychological effort to cause us to purchase the product. In effect, the message is if you buy this product your ...

Advertising's Power

outside of the home to shop for something was very appealing to the consumer. The other big draw was the fact that the average lis...

Market Consumption and Advertising's Impact

In seven pages this paper examines market consumption in a consideration of how it is influenced by advertising. Six sources are ...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

Advertising's Positive and Negative Social Impact

In five pages this critical paper examines the social benefits and detriments of advertising. Four sources are cited in the bibli...

CHANGING AQUARIUS ADVERTISING'S ORGANIZATIONAL STRUCTURE

This 5-page paper focuses on case study questions about the organizational structure of Aquarius Advertising Agency -- and how it ...

McDonald's and Obesity; A Case Study

eating. This will help empower them to make decisions regarding their own diet. It will also placed pressure on the companies to c...

Jay Chait's "Illusions Are Forever"

to unravel; given the fact that people were beginning to acquire mass quantities of commodities they had never before possessed cr...

Methods Of Persuasion Used In Mass Media Advertising: Gender

that targeting specific markets is an even more critical component to establishing a secure consumer base - which is more often th...

Economic Principles Applied to Pharmaceutical Companies

fewer people able to afford the goods. The converse is also true, as process fall then there is usually an increase in demand, as ...

Business Law/At-Will Employment

someone worker through the harvest season, the landowners could not summarily fire him during the winter; and, likewise, the farme...

Saving Face: The PR Person in a Crisis

that the company always come out looking good, no matter how egregious their business practices may be. We have seen that too ofte...

The Marketing Of Prescription Drugs

A five stage model looking at problem recognition, information search, evaluation of alternatives, purchase decision, and post- pu...

Big Pharma and Intellectual Property

Patents cover such things as chemicals, "pharmaceutical formulations, methods of making chemicals and methods of treating patients...

ETHICS AND PHARMACEUTICALS

of the countries in Africa that have this problem; any difficult-to-eradicate disease can take its toll on a governments resources...

Prescription Drugs and Our Over Medicated Society

orchestrated our growing dependence on prescription drugs. Big Pharma now represents a practically inescapable component ...

Pharmaceutical Companies and the Trend of Online Marketing

the new advertising venues. This trend has been reflected in pharmaceutical companies as well, for whom online advertising has bee...

Pharmaceutical Marketing

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...

Ethical Systems - Formal and Informal

lavish parties for physicians on a regular basis, to incite them to prescribe the companys drugs more often (Trevino & Nelson, 200...

The Pharmaceutical Industry - Projecting Future Trends

will attempt to draw several broad projections about the future of the industry, based on an in-depth examination of emerging biot...

Assessment and Strategy Recommendation for TEVA

for the firm to start increasing the level of expenditure on research and development. To determine the most appropriate strategy ...

Proposal to Develop

be accessed remotely is already a key element of data that can be accessed by physicians, allowing them to gain up to date researc...

ENVIRONMENTAL FORCES AND PHARMACEUTICAL ENVIRONMENT

constraints among Big Pharma companies, this is an industry that has experienced some large challenges, internally and externally,...

Wyeth Global Strategy

organization appears to be satisfied that the goal is reached, with the organization operating in a unified manner across the glob...