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A Case Study of The Frigidaire Company

deal less water and energy. Americans were not willing to tolerate the problems of these early machines and by 1994, nearly all ma...

A West Midlands Regional Business Study

of this paper, well determine if our branch office will survive as well. STEEPLE ANALYSIS: WEST MIDLANDS In this section,...

Market Research on Frigidaire's Front Loading Washing Machines

and 54. Determinant attributes are performance and fashion 5. Upscale white-collar couples between the ages of 25 and 34 and betwe...

An Original UK Business Startup Plan

to other businesses, such as the gaining of customers and setting up of suppliers, finding and maintaining premises and the recrui...

Richgro and Creation of an International Market

doors which can act as the basis of a product range which can be expanded. In this paper we will focus on only one main product, t...

A Proposal for a Hotel Project

the YTL Corporation Berhad conglomerate. The parent company has a range of interests, from power generating companies and construc...

The Management Of Working Capital And The Strategic Potential

The paper is written as a reflective document, looking at the way the concept of working capital can be studied, and had may be ap...

SWOT Analysis JP Business Solutions

In a paper of eight pages, the writer looks at a marketing case study. A hypothetical marketing plan and SWOT analysis are develop...

IMC Concepts

The concept of integrated marketing communication (IMC) has been around since the late 1980s and more so in the early 1990s. Even ...

A Case Study of UK Administrative Law

to jobs and industry. The Committee decides to approve Taxcos plans but they provide no reasons for their decision. The decisio...

Ecommerce and Amazon.co.uk

look at convenience first this is an important aspect for the any e-commerce solution. It is known an advantage of ecommerce is th...

Bollards and Marketing

does not take off a layer of paint and expose the inner metal. Here, if there is damage there is not an increased weakness. This m...

Proposal and Literature Review on UK Marketing of Low Cost Airlines

2005). However, the concentration is high, with 81.5% of the market going to only six companies, as well as British Airways these...

Singapore and the Marketing of Customer Relationship Management Marketing

argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...

Mergers, Acquisitions and Strategic Alliances

this, the companies need to consider the potential benefits and the way they may be realised along with the potential disadvantage...

Women Asylum Seekers and the Welfare State in the UK; Research Methodology

and the scenario and has the aim of developing that knowledge and proposition that can then be used for further research (Yin, 199...

Harrison-Keyes E-books Case Study

very successful. A similar opportunity now exists for the publishing industry. There is a great future potential, in the Memo fr...

Tambrands; Marketing Case Study

and it may be argued that Procter & Gamble did not understand their market and the way make be developed in the same way. Prior to...

Mayo Clinic; Market Research Memo

to sell to the existing customers and to sell its existing products and services to new customers. With this strategy in mind mark...

Environment Case

This 16 page paper looks at a case study supplied by the student where a firm wants to develop wasteland, which has been used for ...

Australian Primary Teachers and New Technology

full potential for teaching and learning (Jones & Vincent, 2010). Several researchers have concluded that the reasons interactive ...

Case Study of JK Potter Supermarket

facilitate this need (Tuomi, 1999). Where this takes place at head office level, such as with marketing professionals, it is faire...

Case Study of Dad's Pet Care Company

Care, 2004). The product line has expanded from dog biscuits to a variety of different types of dog and cat foods (Dads Pet Care, ...

Internet and Copyright Law

with the individual that had the idea. This is not the case, to understand copyright law there is the need to comprehend the diffe...

Camelot UK's Lottery Marketing Plan

for example film merchandising may have a lifecycle as short as ninety days, whereas the motor vehicle has a life cycle that is mo...

Alternatives and Assessment in a Judicial Review Case

and potential use of judicial review, and then at how it can be applied as well as the potential defences that may be cited by the...

The Economy of the City of Birmingham, UK

this has changed; the general movement in many manufacturing industries has been to shift production to lower coat areas, usually ...

An Overview of Integrated Marketing Communications

from the traditional business approach to advertising, wherein advertising functions were viewed as existing apart from "other pro...

Marketing Plan For The Automobile Association (AA)

to assist members whose autos break down or who need directions in order to get from one place to another. Consumer services exte...

Evolving Market and Older Product Marketing

In eight pages this student supplied case study examines how an older product can be marketing amid evolving market conditions wit...