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Essays 241 - 270

Marketing Mix of United Kingdom's Royal Mail

the consumers. An alterative paradigm of liberalisation has also been proposed, and when looking at postal services in terms of th...

Marks and Spencer Marketing

rate than ever before. This paper will consider the way in which Marks and Spencer may adapt and meet consumer needs and increase ...

UK Basketball Center Marketing

how this should be marketed a number of tasks were to be undertaken, the following report is based in the results of the tasks. 2...

Marks and Spencer Type Store Marketing Plan

less bureaucratic and flatter, it is interesting that the first attempt at this, in 1999 was not a success. At the time the compan...

BMW's Mini Cooper Plant in the United Kingdom and the Value Chain of Michael Porter

components already assembled for Toyota (Voight, 2003). May of the inputs are from internal sources form the BMW group, an...

UK Automotive Market

way in which cars were classified. If we use these 9 classification, the Mini would fit in the supermini, however, these are figu...

Stock Markets During Times of War

FTSE 350 all show similar trends over the same period (Financial Times, 2004). Figure 1; FTSE All Share Index 1994 - 2004 (Fina...

Information Techology Outsourcing Trends

Outsourcing is becoming more and more prevalent. The purpose of outsourcing is to achieve optimum results for the functions that a...

United Kingdom's Internal Labor Market

labour, but does have do some similarities, however it appears to depart from the central market in behaviour characteristics. The...

United Kingdom Toothpaste Market Segmentation

of segmentation. The market for oral hygiene was ? 601.5 million in 2002, toothpaste made up 56% of this figure (Euromonitor, 200...

REITs and BIDs

to go to the local authority and allow the local trades people to tax themselves and then use these resources as the funding neede...

Student Case Study on Dentyl pH and Fresh Breath

2003). The company with the largest market share is GlaxoSmithKline Plc who claim nearly 29% of the market, Colgate-Palmolive ar...

United Kingdom's Economy and Liquidity Retention

by way of charging interest in the loan of their funds whereas the borrowers are seeking to used the funds for their own reasons. ...

Direct Market Strategy Development for UK Company

of interest allowing direct marketing to be targeted, either by direct mail, the telephone or e-mail. The first stage of any direc...

Men's Clothing Market in the United Kingdom

In five pages this paper examines the UK menswear industry in an overview of structure, trends, and the size of the market with fu...

A 'Superdrug' Analysis

full service drugstores and so forth right in the twenty-four hour grocer. Superdrug plans to also expand so that the "one stop sh...

French Company Carrefour and Market in China

two French families in 1959, Carrefour opened its first supermarket in 1960 in Annecy, Haute-Savoie (Carrefour, 2003). Three years...

Marketing Audit of Marks and Spencer

It was the 1920s which saw the company takes it strategic direction of dealing directly with producers, a strategy which has remai...

PEST and SWOT Analyses of Starbucks Corporation

but it is the first of the type to be seen in the US in this type of format. The innovation was unique, and the concept was formed...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

London Tourism Improvements

In 8 pages this paper examines how London's tourism can be improved through strategic marketing enhancement that would be both tou...

Marketing Strategies For The Bold House Hotel

This paper examines how marketing strategies can be utilized to improve the profitability of The Bold House Hotel, a rustic, coast...

UK Marketing Campaigns Reflect Values and Attitudes

In nine pages this paper discusses marketing strategies and how attitudes and values can be reflected in the campaigns of UK compa...

Financial Market Regulation

In thirteen pages this paper discusses the financial markets of the UK in an assessment of statutory regulation and self regulatio...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

The Anti-Gun Campaign in the UK

into a specific behaviour pattern. During elections may be are biased views of the electorate to favour the government, however wi...

Supermarket Industry in the UK

offers and provide convince, but this has also resulted in a decline in town centers and smaller operators, and as such may be arg...

Assessment Three Cinema Websites Using Nielsen's 10 Heuristics

advance whilst reducing queues and pressures on the box office, an effective use of resources (Nellis and Parker, 2000). Many cine...

Foreign Currency Markets; Sterling and the Dollar

This 5 page paper looks at the UK currency market and the value of sterling. The different influencing on the currency are conside...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...