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best of both worlds in times of strong growth. Ireland has immensely favorable policies designed to encourage business inve...

management absolutely needed to convey to employees "that what they do matters. Thats why we share with employees the letters we g...

Southwest is one of the US airline success stories, at a time when there is consolidation the airline industry Southwest may have ...

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...

maintain perspective and balance and to have fun (Culture, 2010). Values shared. This particular question is a very person...

Arthur Baird joined the pair - McMaster as a source of funding and a link to wealthy potential investors, Baird as aircraft mechan...

The writer presents a proposal to assess the link between corporate culture at an airline and the reasons for poor levels of custo...

attention and of course operations is a leading factor in whether any organization achieves and retains success. Four other areas...

and KLM have eliminated the business classes they offered in the past. It appears that the world economy is improving, however, a...

In ten pages airlines and customer satisfaction are discussed in light of the number of formal complaints filed to the Department ...

spirit, that the company regrouped, restructured and in many instances showing a profit despite the ongoing hostilities with bin L...

is an important topic when reviewing any region. Airlines are again, an important part of the transportation sector and something ...

as a top airline due to its geography and technology with the only factors hampering its further growth and global impact being ca...

maintenance costs does not mean it is always true, and as such it needs to be assessed whether or not it is true in this case. Not...

nuts and drinks instead) and even a change in clothing. Rather than uniforms, SWA attendants and pilots dress casually, in polo sh...

a positive impact in terms of supporting or even creating a competitive advantage (Huczynski and Buchanan, 2007). There is a gre...

which bills itself as no-frills, but with frequent flights to various locations. SWA earned its fame for being a "fun" airline and...

for individuals backgrounds, abilities or even commitment to the company. At present there has been one meeting of most of the gr...

need to have a great deal of specific knowledge (Bureau of Labor Statistics, 2007). Some pilots are recruited from the military fo...

trying to compete. The use will be limited as the company is not in direct competition. The airline is used in many examples of st...

strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...

of US airlines, supported by an efficient operating model with aircraft turned round quickly to maximise the revenue generating ti...

things through the Southwest Way: A warrior spirit, a servants heart and a fun-LUVing attitude (LUV is the stock symbol under whic...

are empowered to help the customers. The main aim is for the call center operatives so solve the customers problems. This aim is t...

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...

even if airlines are leased tends to be high (Belobaba et al, 2009). The high level of concentration and use of existing brands al...

in place for some time. 2. Introduction Southwest Airlines is the largest and arguably one of the most successful US domestic ai...

Wireless and mobile devices have become part of everyone's life even if they do not own a smart phone. This paper defines these te...

Since the deregulation of the U.S. airline industry in the late 1970s, there have been a number of air carriers that have come and...