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Essays 301 - 330

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Wal-Mart : Organizational Behavior

are" (MMR, 2005, p. 40). This is one of the controls the company uses with their top managers to constantly improve. It is essent...

Wal-Mart SWOT Analysis

as mentioned earlier is one of those strengths. Wal-Marts brand is based on value for ones money, convenience and the number and v...

Wal-Mart Stores Human Resource Practices

in Front management training program for salaried workers (Wal-Mart, Stores, 2009). Most persons on salary are in management or su...

A Paper About Wal Mart

costs low extended to his new company; "[O]n business trips, everyone, including the boss, flew coach, and hotel rooms were always...

Wal-Mart Management And Leadership

dawn of the 21st century Wal-Mart has emerged as just this kind of world-transforming economic institution, setting the pattern fo...

Federal Government Profiting by Wal Mart

In three pages this paper reacts to an article that discusses how this major retailer is profiting from the federal government. T...

Costco and Wal Mart Supply Chains

the World to chronicle the predatory practices that Wal-Mart uses when entering a new market. Wal-Mart is famous - or infamous - ...

Comparative Analysis of the Financial Performance of Target and Wal Mart

common stock (Target, 2003). The 1970s saw both growth and innovation. In 1971 the revenues hit $1 billion (Target, 2003). The i...

The History of Wal-Mart

branched out from its Arkansan roots (Wal-Mart (a)). The corporation opened its home office and first distribution center in the n...

Target, Sears, and Wal Mart Macroeconomic Forecasts

company expects a decline in sales for the current quarter. Lehman Brothers takes a much more in-depth look into Wal-Marts prospe...

Analysis of Alaska Retailers Subway, Wal Mart and IHOP

existence of Indian gaming facilities. Pull tab games and bingo have been allowed in Alaska for years, but other games of chance ...

Analyzing Wal Mart

is to increase the market share as well as increasing efficiently in terms of profits for shareholders. The strategy and goals of ...

Human Capital Valuing and Wal Mart, Ford, and Amazon.com

Human capital valuing and its problems are considered in a discussion of these three companies and human resource management polic...

Discount Retailing Case Study Analysis of Wal-Mart

upon the practice of determining what methodologies can be used to obtain those products at the lowest costs and share such fortun...