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Essays 61 - 90

Eastman Kodak and the Digital Imaging Market

that Kodak already have, despite being behind some fo the competition; they have the expert knowledge of photographic that has bee...

Amazon.com Case Study

and start reading it straightaway, in the case of a CD they can listen to it immediately in a car. Ordering any product online mea...

Jamcraker Case Study

they not may be seen as offering increased risk, especially following the dot.com failures. This increased the reliance placed by ...

The Use of Market Research

environment Verizon will need to know that the market wants, how it is developing and the motivations behind the way that consumer...

Case Study of Donaldson, Lufkin and Jenrette

that the company will be able to raise financing of its own. From the Equitable standpoint this may mean that they will be bette...

Market Issues

off potential competition (Nellis and Parker, 2006). This provides some protection for new entrants, and it may be argued is likel...

MINI, BMW, and Communication

marketing and promotional strategies needed to be dealt with. The MINI was geared toward a different market than the typical "beem...

Leadership of BMW

supervisory board (aufsichtsrat), and the management board (vorstand). This has a strong historic presence and has mandatory since...

SWOT Analysis of BMW

at the same time different plants have been established to gain economies from different areas, such as seen with the plant in Sou...

Comparisons of Employee Compensation

done in order or from beginning to end on the same product. Taylor provided the basis for the assembly line that Henry Ford would...

BMW Mini Cooper Division Strategy

where it is the sports utility vehicles that are increasing in sales, the revamping and re-launch of a small car was the result of...

Automotive Industry of Europe

factors into consideration when analysing their position and possible future (DAveni, 1999). Porter does not see these external fa...

BMW Logistics

a program that "automatically generates assembly line material call-offs based upon dynamic demand" (BMW South Africa, 2008). Ther...

BMW AND CORPORATE CULTURE

how this plan was brought into being and this, as well as anything, is a good discussion about BMWs corporate culture. Jurschick a...

Chinese Wages

a high price, where it is sufficient to buyers out of the market, or sufficient supplies enter the market, a combination of the tw...

Apple Case Study

the iTunes and ipod phenomenon. Obviously, Apple took the opportunity to get into the music business. While it is true that iPod ...

The Influence of Macro Economic on Stock Market Prices

potentially greater value when applied to developing markets, where there is an increased desire to attract investment and capital...

The Marketing of New Zealand

campaign has been focused, even during the global recession when international tourism tends to stagnate or decline. For example, ...

Campaign to Increase Sporting Activity for Single Mothers

barriers which prevent them from taking part (Kotler and Keller, 2008). Effectively it needs to make the sport accessible. The cam...

How the Local or Federal Government Can Benefit from Military Leadership and Experience

is rigidly controlled: they are expected to be at a certain place at a particular time, in a uniform that can pass a rigorous insp...

Harrison-Keyes E-books Case Study

very successful. A similar opportunity now exists for the publishing industry. There is a great future potential, in the Memo fr...

Nature Versus Industrialization

their lives and they were willing to offer such gifts to others, symbolic of their natural existence and nature as giving people....

The Weight Watchers IPO

price is increased and were quickly trading above the $32 level (The IPO Reporter, 2002). Therefore, there was a general and we co...

Corporate Dividend Policies

In fourteen pages changes in a company's dividend policy are examined regarding any change in ordinary share's market price in a c...

Self, Legitimacy, and Democracy in Habermas and Connolly

I. HABERMAS The social, political, economical and religious activities experienced in everyday life represent the very esse...

Marketing Analysis of Xerox Corporation

attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...

Sam Adams Beer

The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and ...

The Makhteshim Chemical Works Case

The company at issue is an Israeli firm that is trying to gain market share. This five page evaluation relays the problems inheren...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...