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Essays 91 - 120

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Five Case Studies of Various Organizations

and measures may have been taken sooner without the need to apply to the government to restrict trade with the use of trade tariff...

The Case of 'On the Go'; HRM in a Fast Food Restaurant

had been in the family for many years. There was a very stable culture where the majority of the staff were long term employees an...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Dell; Potential Independent and Dependant Variables

increased 49% over two years, well ahead of sales level increases (Byrnes et al, 2007). Therefore, the main problems for Dell ar...

Teamwork: Looking Back While Looking Ahead At Management Teamwork

ongoing quest to make the workplace a more effective environment, it has also become an ever-changing one in relation to its modif...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

At the Classroom Forefront Apple Computers Remain

In a paper consisting of five pages the ways in which innovative marketing has kept Apple in control of the education market are e...

High School Teens and High Dropout Rates

This paper examines the reasons why an increasing number of teenagers are quitting high school in twelve pages with various sugges...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Economic Impact of Legislative Fuel Issues

In eighteen pages this paper discusses the increasing energy problems and why legislative changes are necessary to properly addres...

Understanding Homelessness

responsibility and realism require it" (Hambrick et al, 1998, p. 28). II. HOMELESSNESS AS A SOCIAL WELFARE PROBLEM Various...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

2003 and 2004 Anheuser Busch and Intel Shares Statistically Analyzed

2,434,020 30.14 45,306,500 02-Feb-04 52 4,078,700 30.88 67,359,301 26-Jan-04 50.72 2,454,440 30.52 60,677,239 20-Jan-04 51.4 3,571...

Fuel Cells

An 8 page paper discussing the economics and problems of hydrogen fuel cells as power plants for cars. Jay Leno praises the BMW H...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...

Aspects Of Management

the organization needs to have the right people doing the right jobs. This involves recruiting, hiring, training, employee develop...

Market Structure and the Automotive Industry

In fourteen pages this paper discusses the current market structure of the automotive industry with such topics as BMW, Fiat, Ford...

Max De Pree's Leadership Jazz

pull up a chair. De Pree correlates the skills of a jazz musician: improvisation, innovation, freedom, and inspiration, with wo...

Changing BMW's Strategy

which at the time seemed to be quite a stretch for BMW, and quite optimistic. The plant was expanded in 2000 to give the company ...

Why I Am Not a Christian by Bertrand Russell

that the "most powerful reason (for believing in religion) is the wish for safety, a sort of feeling that there is big brother wh...

BMW International Marketing Case Study

products that also have their own brand, such as the Mini Coopers. There are many theories that emphasise different types...

UK Automotive Market

way in which cars were classified. If we use these 9 classification, the Mini would fit in the supermini, however, these are figu...

Operating Problems That Impressive Burger

have been very popular, the result has been a dramatic increase in business, but this has resulted in a decline in the profit and ...

The Cellular Telephone Market

and integrates personal information management, It may be argued that as technology is developing and functionality is being added...

Is the Marketing Mix Outdated?

guiding tool for decades. During this time the marketplace has changed a great deal. There are increasing forms of media, the pace...

Marketing Case Study - Amber Inns in 2005

large industry but it is one that is highly fragmented. The structure of an industry can have a major impact on the way that the f...