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Essays 121 - 150

Corporate Bond Markets and the Euro's Impact

have found their margins from intentional trading have been drastically reduced with the lack of need for hedging and the increase...

Milk and a Marketing Plan

In five pages this paper examines the problem of marketing milk in a plan that includes the problem itself, its justification, mar...

Increasing In Flight Duty Free Sales Business Plan

In eight pages a business plan tutorial regarding increasing Sinapore Airlines' in flight duty free sales is presented and include...

The Marketing of Snowboards Case Study Analysis

the new millennium approaches, business and marketing strategies within the snowboarding industry will continue to present inspire...

Compact Cars' Marketing

In seven pages this paper examines compact cars in a consideration of market shares, promotions, brand management, and various mar...

Domestic Market Challenges of GM

2002 (General Motors, 2003). Car sales declined by 6 percent and truck sales declined by 8 percent as compared to October 2002 sal...

Fast Food Restaurants Burger King and McDonald's

that in this competitive capitalist society, the restaurant with the better product wins. That is true at least in theory. In look...

Share Prices and Book Values

patents, copyrights and human capital. The intangible assets are difficult to assess and are rarely included in any accounts, so a...

Daewoo's Marketing in the United Kingdom

unified promotional strategy". the American Associations of Adverting Agencies where it is stated the integrated marketing communi...

Future Boeing Strategy

being made by the air carriers. The industry is one that is expanding and growing. In the US the industry was worth $108.5 billion...

Successful Integrated Marketing Communications of Daewoo

on television marketing was the main form of communication (Campaign, 1997). Television takes a large budget and needs ongoing exp...

The Cellular Telephone Market

and integrates personal information management, It may be argued that as technology is developing and functionality is being added...

Hedge Funds

leverage the fund, while this may occur, it is severely limited. These restrictions are not in place with a hedge fund, the only r...

The Benefits and Problems Associated with a Free Market Economy

associated with this type of market, in markets where there has been regulation which have subsequently seen deregulation or liber...

Selling Luxury Cars in China

The Chinese market for luxury cars is increasing. The writer looks at factors which are impacting on the market and the way demand...

Is the Marketing Mix Outdated?

guiding tool for decades. During this time the marketplace has changed a great deal. There are increasing forms of media, the pace...

Marketing Case Study - Amber Inns in 2005

large industry but it is one that is highly fragmented. The structure of an industry can have a major impact on the way that the f...

Marketing EMI Music in the Digital Age

that will remain the same, the firm needs to music to sell that is attractive to the market. This is an area where EMI have a prov...

The History of the Financial Markets

slowly and the next major developments moving towards the modern financial markets was the increased use of the corporate status,...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Mortgage Market Failure

that the current mortgage industry problems may have in extension, specifically in terms of housing prices. Market correction of ...

A Marketing Plan for Highland Spring

opportunities and threats. 2.1.1 Strengths The position of the company is a strength. The company is currently the second l...

China’s Increasingly Important Role in the Global Economy

to as market socialism. 1.1 Aims and Objectives The objective of this paper is to assess the way in which China is adapting to ...

Fr. Andrew Greeley Book

This essay discusses one of Fr. Andrew Greeley's many books. The topic of this essay is: Great Mysteries: Experiencing the Catholi...

Pollution and the Tourism Industry

was worth a total of $5.5 trillion (Wagner, 2005). In the United States the travel and tourism sector is very important to the ec...

Foreign Trade, Investment, and Increasing Inequality

labour," but even here the "picture of relative wages is more complex, reflecting the interplay of the increase in relative demand...

Black Americans in the Construction Industry

Kingdom - is still predominantly that of white male, with a low representation of ethnic minorities, including African Americans i...

German Market and the Problems of Wal Mart

operated by Aldi (MMR, 2003). Discounters as a whole account for 30% pf the food retail market, however, the market is one that is...

Globalization Across Mexico's Borders and NAFTA

changed gradually but surely by this interaction. Not only are they becoming acclimatized to U.S. material culture they are becom...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...