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Essays 541 - 570

A Case Analysis of Madcap Craft Brew

"big box" retailers in ways that the giants cannot duplicate, building loyalty among customers that the giants can only hope to ap...

Safeway's Customer Service Improvement Project Plan

has a 49 percent stake in Casa Ley, a chain of about 100 grocery stores in western Mexico.6 Sales for 2003 were (mil) $35,552.7.7...

Sample Business Plan

the aim of marketing and provides services to eradicate areas on knotweed that already exist or appear in the South Wales area. Th...

Cellular Telephone Services and Optimal Pricing Plans

(i.e., Europe and Japan), competitors are likely to have interest in alliances and be operating with an eye toward globalization. ...

Information Systems in Wireless Telephone Sales and Marketing

the customers needs. Introduction Database growth and management have been important from the earliest days of database dev...

Marketing Plan for the Sun Disk

salon business remains quite healthy. Exposure cautions eventually extended to tanning beds as well, with the added caveat that n...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

PEFA.COM Case Study

these. For the fishermen in the North, where most of the highest quality fish are located this exposure their catch to a much wide...

Marketing and Budgeting for a Recycling Project

eliminate the risk of non compliance and simply use new equipment each time. With mass production techniques it was possible to pr...

Long Term Objectives for Starbucks

The long term objective is that there will be an increase in this target market without detracting from older consumers and that b...

Marketing Plan for a New Product; Solar Powered Air Conditioning

due to environmental conditions, in other areas it may be desirable but not essential. Globally there has been seen an increase in...

MCBRIDE AND MARKETING PLAN

determine our target markets. Its important to determine a target market (or even target markets) to help better prepare an organi...

MARKETING PLAN FOR A FITNESS CENTER IN ST. CHARLES, IL

role of marketing manager for a small health club in St. Charles, IL. St. Charles is a suburb of Chicago, and is primarily family-...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Business Plan for a Day Care Centre

second largest population, there are also large levels of poverty with a high proportion of immigrants. The need for day care is r...

TiVo Case Study

features. The company has found that the take up rate was good and once the subscriber made a commitment they would be a long term...

UK's Reiss Clothing Company Marketing Case Study

strategy of using the same products and the same market and just increasing sales to that market. This may be a hard strategy. Pro...

Nando's Possible Global Expansion

based on the sale of chicken flavour with Peri Peri chicken, this is chicken that have been marinated in the Mozambican-Portuguese...

New Restaurant Strategic Plan

to meet the needs of South Beach Diet dieters. Grayson (2004) reported more than half of all Americans go on a diet each year to l...

Member's Advantage Management Plan

ones that Members Advantage seeks to serve, but there is no lack of potential customers in any thriving local economy. Ever...

Replenishment, Forecasting, Collaborative Planning, and Factory Gate Prices

will be required or even of error rates of any other items that can be measured statistically. To replenish can be defined as "...

RFID, Forecasting, Collaborative Planning, and Factory Gate Prices

gain profit over and above the factory gate price has also seen the increased and as a result as well as supplier selling to the b...

A Plan for Branding an East Tennessee TV Station

as The Volunteers, or more commonly, Vols. People across the region take their college sports seriously; the area code for the Kn...

Chemical Company Marketing Case Study

In eleven pages this paper presents a student submitted case study analysis that considers an assessment of a variety of situation...

Characteristics of Market Planning and Orientation

take an inventory of all its internal resources, both human and technological in an effort to maximize all its potential. Other f...

Rainbow Plant Food New Marketing Plan

red geraniums with yellow leaves. This is an entirely new marketing concept and one that will be introduced to the public using t...

Stylized Gourd Birdhouses' Marketing Plan

the countryside have seen birdhouses made of gourds hanging in colony settings or hanging singly. The longneck gourd has been use...

Cutting Edge Golf Carts Business Plan

has never been done before. Presumably the company principals are young, innovative and entrepreneurial and will put in the time n...

Taking a Cruise to Puerto Rico

addition of standard ancillary cruise line activities. The post-9/11 recession and virtual halt of pleasure travel was deva...

Independent Consulting Firm Marketing Plan

In seven pages a marketing plan for an independent consulting firm is considered in a discussion that includes competition, indust...