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Essays 121 - 150

Europe's Airline Industry

monoplane that flew across the English Channel in 1909 (AIAA, 2003). However, these were not yet able to carry passengers. In 1933...

A JetBlue Marketing Analysis

for the good of the company that they owned for the most part (2002). It is clear that United took these steps because it had to, ...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

PEOPLE EXPRESS, THE BUSINESS AND THE DISASTEROUS BREAKDOWN

employees wanted to try ideas and make decisions that matched the "precepts," they wouldnt require approval. Furthermore, the idea...

NetJets Fractional Ownwership Airline Company Marketing

and active use of the aircraft. One of the benefits is that if an organization can benefit only from a portion of those hours, th...

Financial Analysis of Southwest Airlines

In five pages this paper presents a corporate history and financial analysis of Southwest Airlines that includes market ratios. S...

Notes on Marketing and Strategy

In eight pages this paper examines acquisition advantages over startup, Porter's Competitive Strategy, and the marketing effects o...

British Airways Market Research

In nine pages this report considers British Airways in a market research examination that discusses the airline industry as a whol...

An Overseas Market for One Sportswear Company

to market in a timely fashion (Harrington, 2002). Its a full-time job for Columbia to oversee these chains, and its possible that ...

An Overview of the American Express Company

In a paper consisting of twenty pages charge card and credit card markets are explored along with trends including Visa and Master...

American Male Adults and Consumer Behavior

are cases in which a point mass summary might not be appropriate. For this reason this example essay paper takes a look at how a ...

Czech Republic Sales of Widgets

easy country to do business in, however. No matter how strong the democratic leanings, it must be remembered that the Czech Republ...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Reading Whybrow: America's Illness

Adam Smith and his ideas of economics. Smiths theory of economics "is firmly grounded in the biology of human behavior" (Whybrow)....

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Importance of Management and Leadership in Contemporary Business

for those who do not will not stress them to subordinates and likely will not actively work for them themselves. Innovatio...

Virgin Atlantic Airlines and Marketing Communications

in order to become one of the worlds most recognizable airlines, recognized for quality, service and a good ride? How has Bransons...

STRATEGY RECOMMENDATIONS - SOUTHWEST AIRLINES

Since the deregulation of the U.S. airline industry in the late 1970s, there have been a number of air carriers that have come and...

Successful Leadership Criteria

In eight pages this paper considers former CIA director William Casey's unsuccessful leadership compared with Southwest Airlines' ...

Autocracy and Leadership Styles

In nine pages and 4 sections this literature review considers various management styles such as autocratic with the advantages of ...

Alaska Airlines and a Northern Future

In eight pages this essay considers Alaska Airlines' pilot preemployment criteria that is based less on college hours completed th...

Jet Blue Airlines: A Case Analysis

to pull itself out of the mire that constitutes the greatest economic recession since the fabled stock market crash of 1929, nearl...

Leadership Theory Applied to Tony Fernandes

Childs (1972) it is the leader, in the form of the CEO that is responsible for making the strategic choices within an organization...

Strategic Decision-Making at Virgin Blue

to the US (Virgin Blue, 2010) When assessing the companies strategy and the way that they undertake strategic planning there can...

The Importance of Strategic Business Planning: Air Jamaica and Caribbean Airlines

in terms of the bottom line of profit has long been proven inadequate. Todays business professional knows instead that the cultiva...

Success Story of Southwest Airlines

In five pages this report examines Southwest Airlines' success in a consideration of shareholder investment returns, performance o...

Student Case Study on Delta Airlines' Depreciation and Debt

debt would be the main change. However, as we are told debt is 3717, and the capital assets under lease amount to 173, it is likel...

Analysis of American, Southwest, and Delta Airlines

throughout the Americas, Europe and the Pacific Rim (Cummings (a), 2004). The owner of American Eagle, AMR has expanded by acquir...