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perceived. With a lack of purchasing power themselves their role must be to influence those whop do have that purchasing power. T...

In eight pages this paper discusses the resurrection of the Pontiac GTO by General Motors with construction taking place at Holden...

do quite well, forcing other competitors to keep up with it. One major component of the marketing mix is, of course, the...

to make the process and the fact more efficient. The manager of one British port mused in 1991 that his port might be more attrac...

In ten pages this paper examines a company's 5 generic market positions either due to circumstances or by choice. Five sources ar...

are displayed on a left bar; asides are relegated to a bar on the right. It provides a link to Amazon.com, and tells users precis...

the Pepsi trademark (Gibney PG). Enricos latest restructure consists of a plan to boost flagging international sales by targeting...

upper hand when it comes to stabilizing the job market. This, according to Samuelson, is what has been primarily responsible for ...

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

In eight pages this paper examines innovative marketing strategies for films with The Blair Witch Project as a recent example of a...

In eight pages this paper examines LRNA as presented in Harvard Business School Case Study 9 596 036 regarding U.S. market positio...

In five pages this paper discusses the detrimental effects of the Joe Camel ads in terms of targeting the youth market and increas...

In fifteen pages this corporate overview of Philip Morris Tobacco Company includes corporate objectives, marketing tactics and str...

In a paper that consists of five pages the art form of slick consumer capitalist advertising is disccused as are the ways in which...

In twelve pages this controversial business is examined in terms of market segmentation, target audience, a comprehensive advertis...

In this essay that consists of nine pages three different hotel print advertisements are compared and analyzed in terms of content...

This essay of six pages provides answers relevant to the content of a lingerie ad featured in a popular magazine and also includes...

In nine pages Microsoft Office magazine print advertisements are analyzed in terms of such considerations as psychological screens...

In five pages this paper examines an advertising project designed to assist home based business with their banking and money manag...

In sixteen pages this paper examines how marketing can target these two extremely important consumer groups. Fifteen sources are ...

In eight pages a proposed Fashion Cafe franchise is considered in a discussion of its present financial condition, target markets,...

companies boast that fully 30% of their distributors earned more than $70,000 before joining the organizations. In those days of ...

In fourteen pages this paper discusses the business and marketing philosophy of Merck and Co. There are at least 12 sources cited...

In twelve pages this paper examines a company's need to change the focus of its marketing in a consideration of a marketing plan t...

In five pages a professional North Texas soccer team is discussed in terms of a hypothetical direct mail campaign that targets spe...

In five pages this paper examines the target market and segmentation for the Kia advertising campaign launched by Ford Motor Compa...

In five pages this paper focuses on the rent to rent and rent to own furniture industry in a consideration of channel distribution...

In five pages this paper answers student posed questions pertaining to Lancôme in a consideration of decision making, sales ...

In five pages this paper examines Nokia in an overview of the cellular phone industry, the company's target market, future technol...

of a major storm. Thus, the watch would have another indicator to alert the owner. It would know the temperature and so would be a...