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Essays 31 - 60

Personality Development, Assessment Instruments

This research paper starts by indicating four characteristics of personality, then the writer offers a brief overview of three the...

Leadership and Personality

Intangible value-oriented qualities are also important in leadership, such as: Courage Strong sense of ethics and morality persona...

How Can We Ever Understand our Persoanality

The term, personality, is difficult to define because different theorists define it in different ways. Allport, for example, belie...

Marks and Spencer; Strategy Success and Failure

rents have increased the company has not found any major increases in costs, if they had then the money to pay for the increased r...

A Drink to Compete with Coca Cola and Pepsi - LOL in Australia

but to buyers who facilitate the purchases. The childrens market is one that is particularly difficult for marketers; the product ...

Comparing Nike to Manchester United

what the actual value of the company is and deduct the physical asset. This can then be considered in terms of the actual amount, ...

Starbuck's; What Can They Learn From Other Companies?

egg shells along with cappuccino. The company faced problems as the core products remains and the identity of McDonalds was firmly...

Creating a Brand

This 4 page paper looks at what is needed to create a brand, and uses the example of a university. The paper is written in bullet ...

Corporate and Product Brands

branding and the way they are perceived it can become difficult to tell the difference between the two types of branding; both cre...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Brand Extensions

that using brand extensions may be a potentially lucrative strategy, and add value to the firm and the ground, but it is also poss...

The Branding of a New Range of Refrigeration Products

their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...

The Importance of Brand Loyalty

The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equit...

Analysis of an Article on Branding

The writer critiques the article Brands, Brand Management & The Brand Manager System by Low and Fullerton. The paper is four p...

The Importance of Brand Names

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...

Gap Inc. Case Study

in clothes prices as the multi-fibre agreement came to end, which has aided companies such as Wal-Mart looking for low cost suppli...

Brand Strategies; Promoting Reebok in the International Market

the theory to Reebok. When a company has an international brand the choice of the way the promotions are managed will star...

Review of Two Marketing Articles on Branding

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...

Case Study on Starbucks in the United Kingdom

who import form other countries may have a cost advantage. The good economic conditions may also be seen as encouraging of grow...

CONSUMER DECISION-MAKING AND MARKETING

some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...

NUTRASWEET CASE STUDY

mention the fact that aspartame had been sent through the wringer. A manager, therefore, needs to basically factor public relation...

FORMULATING TARGET MARKET STRATEGY

the category of a "convenience" item -- in other words, the shopper in question can conceivably buy his/her groceries AND pick up ...

The Marketing of Real California Cheese

and as such did not become boring. It was also highly aligned to the product it was selling. Therefore, the "Happy Cows" was succe...

The Impact of Part Time Jobs on Students

prospects being a dominant influence (Robinson, 1999). The research concerning part time work in students, looking at the motivat...

How Certain Factors Influence Personality

This essay considers how certain tenets affect personality and personality development. The issues discussed are development, matu...

Personality Theories

an individual, while social psychology focuses on aspects of a situation and the interaction between people, the two perspectives ...

Personality of Democratic Presidential Candidate John F. Kerry

and dull, though Starr also classifies him as "thoughtful and substantive," someone who is patient with questions and comments as ...

The Decision Over Justin Ellsworth's Email

This 4 page paper gives an answer to the question of whether or not Yahoo should have given the email access to Justin Ellsworth's...

Iran's Influence on the Cold War in 1979

The Cold War between the West and the Soviet Union (USSR) was at it's height in 1979, the year in which the Iranian Revolution to...

Reducing Dependence on Foreign Oil in the Transportation Industry

of Georgia, a hazardous mission of which most Americans are totally ignorant; American sailors patrol the Persian Gulf, the South ...