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Essays 151 - 180

MCI and ATandT

In ten pages these telecommunications' competitors are examined in terms of positioning both past and present, financial data, a s...

Canadian Marketing of Guard Soap

Guards marketing budget. She feels that spending should be "proportional to the brands sales by region rather than to regional po...

Nike's Internet Initiative, E-Nike and E-Marketing Strategies

Nike." Beyond Michael and Tiger Two of the sports worlds biggest superstars, Michael Jordan and Tiger Woods, are tied to Nike thr...

Analysis of Aetna Inc.

emphasizing information and services that will lead to a more positive experience for customers (Aetna, Overview, 2003). The comp...

Harvard Business School Case Study on the Rohm and Haas Chemical Company

One main product introduced by Rohm and Haas was known as the biocide Kathon886 MW (K886), a liquid that was a primary maintenance...

Market for Sport Shoe Trainers

2004 and 2009, and the main purchases are males, who make 52% of the purchases (Euromonitor, 2005). Most of the goods are sold th...

Marketing Success of Gucci

of Gucci the product is that of fashion, deigns have to be attractive to the target market in order for any long term success t be...

Disney World and Consumer Behavior

In eight pages Disney World customers are considered in an analysis of consumer behavior that includes recent corporate developmen...

Growing a Women's National Basketball League Brand

womens basketball shows real promise of arriving at WNBA president Ackermans goals for the league. The promise is not resident on...

Post Communist Europe and the Free Market Economy of Russia

In six pages this essay discusses Russia after the collapse of Communism and problematic efforts to initiate a free market economy...

Training Considerations for the Caribbean Tourism Industry

Although organizations such as the Caribbean Tourist Association, the Caribbean Community and Common Market (Caricom), the Caribbe...

Saudi Arabia and the Exportation of Computers

resellers with some direct sales to individuals. Increasingly, direct sales primarily result from Internet exposure. Acme ...

Changing BMW's Strategy

which at the time seemed to be quite a stretch for BMW, and quite optimistic. The plant was expanded in 2000 to give the company ...

2003 McDonald's Marketing

the childrens wishes rather than gain some variety or enjoying the ability to have a burger made to order from one of McDonalds co...

Sears: Electronic Versus Print Marketing

evaluating Sears, for example, a firm that is well known to the majority of Americans, is its brand image truly successful? How do...

Diversification

used to supports Ansoffs product expansion strategy, where a firm seeks to sell new goods to the same market (Kotler, 2003). This ...

Collapse of Russia's Economy

up the economy and provide the vehicle by which the rest of the country would achieve free market status. Russia possesses no les...

Dell Computers' Consumer Marketing

In seven pages this paper examines how Dell had had to shift its market from the business sector to computers and how the Internet...

Antislavery: Slave Narratives And Abolitionists

no uncertain terms gave all people unalienable rights including life, liberty and the pursuit of happiness? The American Di...

Prostitution in Edmonton

hookers to the doorsteps of the local drug pusher, who would get a visit from a SWAT team an hour or so later" (Demers, 1993, p. 1...

Smoking, An Overview

This research paper discusses the history of tobacco use, the negative efforts of smoking, lobbyists' efforts to protect the pract...

Overview of Tax Reform at State and Local Levels and Revenues

In ten pages this essay discusses efforts by state and local governments to increase revenues through taxation and various reform ...

Small Business and Safety Issues

In a paper consisting of ninety pages this paper discusses OSHA regulations and small businesses efforts to make safety improvemen...

Companies and Their Unique Methods of Customer Relations Management

In twenty five pages the Customer Relationship Management efforts of Webvan.com, Dickssupermarkets.com, HomeGrocer.com, Amazon.com...

Native Americans and Religious Evolution Over a Century

The full circle evolution of Native Americans in terms of religion during the past century is examined in this paper consisting of...

Madagascar Wrestles with Conservation

renown for its rich biodiversity (Cockrem, 2003). "Eighty-five percent of the island nations plants and animals are found nowhere...

Impeachment vs. Recall, Clinton vs. Davis

the worlds super powers. One of the most visible changes that has occurred since the onset and final outcome of Clintons im...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...