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Essays 271 - 300

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Four Business Functions at Southwest Airlines

to examine Southwests approach to marketing, finance, management and human resource management. Marketing The marketing mix...

Healthcare Administration Leadership

to effective, responsible health policy initiatives" (Doctor in HA). Whether or not long-term goals are reached within the country...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Chile and Brazil Democratization

In six pages democratization in these two South American countries are examined in terms of effects from the last century and thei...

Power Consolidation and Revolutions in Nicaragua and Chile

In five pages Nicaraguan and Chilean revolutions are contrasted and compared with the commonality emphasized that both share the l...

Chile and General Augusto Pinochet Ugarte's Prosecutions

In six pages this paper examines the impact of former Chilean president Gen. Pinochet's prosecutions on the country. Six sources ...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

Pinochet as Dictator of Chile

he passed away shortly thereafter, in 2006. When examining the life and legacy of this well-known man, there are many uncomfortabl...

Professional And Ethical Challenges In Promoting Workplace Safety And Health

inevitably compromise safety in the process. One study conducted among workers at two food processing plants clearly illustrated ...

Change and Acquisition

line. The influences which prevent change are the restraining factors. These tend to be more personal; the resistance to change an...

3 Government Regimes and Economy of Chile

The economic system in reality served no one at all, but superficially at least best served Chiles poor families through greater i...

Entrepreneur in Chile

Ernestina Silva wanted to be successful and financially stable in a poor town. She took may jobs until she found her passion for s...

Service and Volunteerism in the US, Chile, and France

recently wrote that "a few years back, my wife and I hosted a high school senior from Yugoslavia (Serbia) who wondered what I was ...

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

Guatemala, Chile and Revolution

while the U.S. undoubtedly had some influence, most of the unrest leading to Allendes defeat came from within the country and was ...

AN ANALYSIS OF COMPANIA DE TELEFONICA DE CHILE

plan to add 600,000 lines of service by late 1992. Bond also planned to install cellular service and paging services, develop a hi...

Plan to Increase Business for Dubai Internet City

free economic zone under the concept of clustering, allowing films of a similar nature in the same or similar industries in the sa...