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Essays 421 - 450

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Solving eCommerce Problems

when one is offering what is arguably the highest quality product in its market. THE BIGGEST E-COMMERCE PROBLEM In todays Intern...

Shoplifting, Racial Profiling, and False Accusation in Retail

prudent action to undeniable racism. Enormous Losses, Enormous Problems It certainly is no surprise that retailers consider sho...

Retail Case Study on Management and Women

the paper indicates that a great deal of progress has been made in the past few decades and that perhaps even more progress will b...

Home Depot's 5 Year Marketing Plan

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

Questions on Marketing Answered

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

Palm, Inc. Marketing Plan

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

Swedish Furniture Company IKEA

As IKEA puts it . . . "Thats boring" (Internet source). But the most interesting point made in the Manifesto is one that is elegan...

Marketing Analysis of Haagen Dazs

quickly (Haagen-Dazs, 2002). Haagen-Dazs was sold to The Pillsbury Company in 1983 and the brand has now expanded into nearly 60 ...

Arguing in Favor of Patronizing Local Shopping Establishments

That includes all of our local businesses, those small, one-location things that have been closing at record rates since Wal-Mart ...

United Kingdom's Franchise Industry

into context it is also necessary to understand why they are undertaken from both the perspectives of the franchisee and the franc...

Training and Development in Retail

up were even dress down their appearances. Smith has two stores in operation throughout the city, located far enough from each ot...

Overview of Tesco Supermarkets

ways, form issues such as employment policy and the way in which intentional relations are managed, as seen with the fall in sales...

Business World and Changing Technology

In five pages this pape discusses technology and how it has changes corporate America with references made to entertainment, retai...

Marketing and Ethics

products. They sell images, values, goals, concepts of who we are and who we should be--they shape our attitudes and our attitudes...

Store Location Selection

a location where the store is seen and better, where people will need to walk by it (Isidro, 2001). Even so, the owner will most l...

Comparative Analysis of the Financial Performance of Target and Wal Mart

common stock (Target, 2003). The 1970s saw both growth and innovation. In 1971 the revenues hit $1 billion (Target, 2003). The i...

Thomas Frank's One Market Under God

dot.coms are in great part responsible for the changes. These young people shed the suits and adopted street-wise jargon, flauntin...

Furniture Business and Business Ethics

their own financial futures into working for the company. Customers who have trust in the company not only return for future purc...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Sheldon Natenberg's Option Volatility and Pricing

In seven pages this informative text on the stock market is reviewed....

Movement from Investment to Retailing

the retail rocket lifts off, a lot of companies cant hang on. As large corporations get rapidly larger, its hard to imagine which ...

Discrimination in Marketing

This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...

Marketing Strategies for the US Launch of The Suzuki Samurai

This paper discusses the marketing strategies, including background, SWOT analysis, and marketing alternatives for introducing thi...

Strategies of Retail and Shopping

This paper consists of three pages in which retail and shopping strategies in times of globalization and computer technology are e...

Behavior of Consumers and Music's Impact

In eight pages this paper examines how retail environment and the choice of products are influenced by music and how this impacts ...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

Construction Industry Marketing

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...