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maintain perspective and balance and to have fun (Culture, 2010). Values shared. This particular question is a very person...

way that the airline competes and assess that strategy the firm uses in the context of the four generic strategies. 3. Southwest ...

the resources and knowledge gained from the AirTran acquisition. The report will look at the company, consider the way in which i...

text is able to answer many of the questions about the organisation, focusing on leadership and relationships, with context given ...

Using the RBV Approach The writer looks at Southwest Airlines and their different resources with the aim of assessing their streng...

use of a single size aircraft where it is possible to easily substitute one aircraft for another is there are operating issues. ...

has been trading for more than 40 years, with a business that has expanded to cover much of the US, flying domestic routes and kee...

out to the target audience is important, and SWA has relied on a variety of creative ways in which this is done. It advertises a g...

at employees or offer a tangible reward at the end of a given year (typically some kind of catalogue from which employees can choo...

move forward it is necessary to look at the company and its position. A useful approach is the resource based view (RBV). With...

customer service (Southwest, 2012). The firm has been highly regarded by investor due to the strong financial results that have be...

delivering good service, such as the Time 2008 Friendliest Airline award, and Forbes 2008 award for being the most reliable US air...

in 1963 illustrates the conditions against which Guevara dedicated his struggle. Brennan (1998) was in Guatemala City for the pur...

for the Dallas-based airlines. As a direct result, not only are his passengers happy to fly his airline, but his "passionate, ded...

if the employees are happy and content, that happiness and contentment will trickle down to the customers. This is in direct contr...

(and still knows) how to keep their employees happy. Rather than focusing on customer service, SWAs motto is employee first. The b...

is so important to this case is because it does not follow a normal path. Vilcassim & Kadiyali (1999) explain that a company react...

the U.S. Department of Transportation gave a name to the phenomenon - the Southwest Effect (Southwest, 2003). It refers to the con...

to positive attitude that applicants already possessed. "We draft great attitudes. If you dont have a good attitude, we dont want...

in finding leaders are exemplified in Mr. Weldons history with the company. He joined Johnson & Johnson in 1971 as a sales repres...

any of these deals simply because they didnt fly at the time the deals were made (Irving, 2003). After fighting many legal battle...

-- its drinks were "love potions," while peanuts were considered "love bites" (Hoovers Company Profiles, 2003). But when Dallas/Fo...

relentlessly targeted Southwest in demarketing efforts, Southwest not only continued to exist. Eventually, it surpassed all of th...

highly motivated workforce is Southwest Airlines. Lieber reported that Herb Kelleher, Southwests CEO, makes sure his employees bel...

Clearly, the relationship between Southwest Airlines marketing division as guided by owner Herb Kelleher and the metaphoric Irish ...

and active use of the aircraft. One of the benefits is that if an organization can benefit only from a portion of those hours, th...

In twelve pages this case study examines the components of success employed by Southwest Airlines in a consideration of its mark...

In fifteen pages this paper examines how Southwest Airlines undertakes pilot selection in a consideration of its company culture a...

factors for the inherent successes and/or intrinsic failures of each airline shall be examined. Clearly, neither ValuJets short...

In eleven pages this paper examines the CEO's company role in an overview that includes discussion of late Coca Cola CEO Roberto G...