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Essays 391 - 420

Ecommerce Business Strategies

not those finished products end up going into other goods) (Lee, 2001). But in the digital marketplace, X represents data or infor...

Case Study of Japan's Komatsu Limited

such as the "F and F" project - Futures and Frontiers. Through this project, the company asked all employees to contribute ideas a...

Low Cost Airline EasyJet

the next decade this is likely to increase to between 12% and 15% of all passenger traffic (BBC News, 2002, IATA, 1998). The ...

United Kingdom Marketing of IKEA

had entered was one very different form the home markets and in years before the brand had become known as a young brand, but did ...

Competitive Advantage and Technology

and Millar (1985) noted some 20 years ago that information technology ends up creating a competitive advantage by offering the bus...

Telecommunications Industry and Consulting

well as look for areas of improvement to help the company, constantly reviewing the way they work. In this paper the consultant is...

IT and the Implications of Outsourcing

results, the National Health Service in the UK has outsourced many services to a high level of criticism as has the London Ambulan...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Student Supplied Continental Case Study

themselves to the creation of a competitive advantage. To develop a strategy for the future the current weaknesses need to be re...

Real Estate Business Strategic Plan

to be located in an area where there is sufficient infrastructure to support the demand of the company. For example, this may be i...

Remote Environmental Analysis of Boeing

of lucrative space and defence contracts" (Madslien, 2005). The U.S. then threatened to take the entire issue to the World Trade O...

Competitive Advantage and Unique Japanese Structure Keiretsu

the Keiretsu structure, how it operated and how it may impact on the commercial environment and the operations of the member and n...

Samsung and Competitive Advantages

of competitive advantage. These are cost advantage and differentiation. These are two different ways a competitor may get the edge...

The Differentiation of Emirates Airlines

various characteristics such as the range and variety, the quality of the product, the features such as the use of brand names as ...

Business Basics - Competitive Advantages and Challenges of International Trade

of cost advantage... [and] ... sell a standards no frills product" (Porter, 1985; 13). This means that the cost to the firm of pro...

The Strengths and Future of Betfair

technological development and procurement (Porter, 1985). These support activities may relate to more than only one section of the...

BT GROUP, SALES PROCESS AND ENVIRONMENT

Discusses BT Group plc (British Telecommunications), its history and how it is using sales process to develop and retain a competi...

Strategies of Ericsson

The firm targets the higher end of the market, as seen with the smart phone models; Xperia X10 and Vivaz, using the Symbian operat...

Business in a Niche Market - The Competitive Advantages

loyalty in consumers. Therefore, finding a niche to fill is a great way for a business to not just survive, but to thrive....

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

New Search Engine for the Chinese Market

relevant influences that will reflect in the potential search engine user need. The market is China is one that is growing rapid...

Strategic Analysis of BHP Billiton

The writer examines the business strategies, competitive advantages and sources of value within this large diversified natural res...

The Competitive Advantage of Organizational Culture

short, having a functional organizational culture is viewed as the fundamental component necessary to achieve and sustain a compet...

The Strategy of Google

be seen as a driver, it is only as a result of this high level of use that Google has been able to develop the strong revenue gene...

The Strategic Advantage of IT

or why not? Give a real-world example that supports your argument. As far as competitive advantage is concerned, Garr claims tha...

The Competitive Position of Banyan Tree Hotels and Resorts

operations. The company started out as an operator of high end boutique hotels, resorts and spas. The hotel chain, and complimenta...

Supply Chains that Offer a Competitive Advantage

This paper is about one of the companies that is praised for their supply chain management and transportation systems. They are un...

Could Diversity Management Add Value to The Hospitality and Leisure Service Sectors?

The writer examines the idea that increasing the level of diversity management in the hospitality and leisure industry may help t...

Duke Urgent Care South and Competitive Advantage

This research paper assesses the nature of Duke Urgent Care South's competitive advantage using the a criteria developed by Profes...

How to Develop Strategy

Porter’s five forces of competitive advantage and using them to develop strategy is as applicable today as it was when he wrote th...