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Essays 271 - 300

Developing a Marketing Communication Plan for a New Product

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

Marketing Plan for ICM

and relationship building are at the heart of this mission. Consistency of messages is a key element in achieving the companys mis...

P and O Ferries Marketing Plan Development

of ?2,366.7 million (P&O, 2001). However, although the turnover fell only slightly there was a large drop in the profit, indicatin...

Coca Cola and Strategic Choice

In eleven pages this paper examines strategy in a consideration of Coca Cola from global, corporate, and business perspectives and...

Toyota Motors; The Move Towards a Fragmented Market Approach

drivers, with cards segmented by size and style into generally accepted segments or categories (Kotler, 2003; Hooley et al, 2003)....

Global Marketing Strategy; With Specific Attention on the Automotive Industry

new buyers. It is also notable that the firms which have had the greatest drops are those with the weakest marketing, whol...

Dividend, Financing, and Investment Decisions

It is the purpose of this paper to discuss some of the decisions inherent in trying to get this firm out of bankruptcy, and to det...

Educational Strategies and Teaching Approaches According to Chickering, Gamson, and Angelo

content, ideas, issues and concerns of an academic subject" (Klein 146). A middle school English teacher might promote active lea...

Accounting Tools That Help Non-Accountants Make Capital Investments Decisions

sales will recoup the investment, the payback period, These have value is looking at he amount of sales that need to be made and t...

Consideration of Consequences in Leadership

effectiveness of leadership the way that the considered of consequences and cowardice may impact from a HR perspective needs to be...

Foreign Investments - Making the Decisions

has forced businesses in many sectors to expand into international markets. Many businesses have trouble, however, making informed...

The Expansion of OPT

decline in employment levels and as such decrease in the demand in an economy which in turn can lead to increasing levels of defau...

The Case of Elseve

France Elseve is the market leader, giving it a leadership position and potentially facilitating some economies of scale. The comp...

Decisions on Investments

In four pages this paper discusses the short term effects of investing in Ciena Copr, GWL, Yahoo, and AOL. Five sources are liste...

Special Education and Inappropriate Bilingual Student Referral Prevention

In ten pages this paper discusses this issue in a consideration of various prevention strategies' implementation. Six sources are...

Making Investment Decisions Using ROE and IRR

seeks a favorable ROE to keep the business profitable and growing; investors seek a favorable ROE as an indicator that not only th...

Analysis of Hennes and Mauritz

are more expensive, but have a faster turnaround period The company has a large number of offices in each country, one head offic...

Case Study on Internet Marketing

Therefore, our small company may decide to attempt to sell not only nationally, but also internationally. Before the internet the ...

Strategy In Business

This 12 page paper is written in three parts. The first part looks at what is meant by strategy and planning in a business context...

10 Strategies for Adapting to Climate Change

ocean of carbon dioxide within the large credit remains. The equatorial waters are likely to be the most viable for iron fertilis...

Consumer Profile of Pepsi Cola

In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of...

Strategic Decision Making at Nintendo

In five pages this paper discuses the 1993 strategy decisions that confronted Nintendo with focus recommendations offered. One so...

Should Southwest Airlines Open Another Call Centre in the US, or Should They Offshore Call Centre Services?

working with the Economic Development Foundation and the city of San Antonio in order to find a suitable location. The plan may be...

An Analysis of a Case Study Regarding a Life and Death Decision

Kamath (2007) goes through all the possible outcomes regarding this dilemma. He explains that if the operation goes forth, there a...

Effective Teams

This essay discusses how to develop teams that are effective and high performing. It provides steps and strategies, discusses deci...

Homeland Security and the Unintended Consequences of their Polices and Practices

Any official policy or practice will have both intended and unintended consequences. This paper looks at some of the ways in which...

Coca Cola Classic's Marketing

In twenty pages this paper discusses the marketing strategy behind the 1985 decision by Coca Cola to replace its century old secre...

Financing Considerations: American Superconductor Corporation

companys decision to go public with its stocks rather than relying on debt financing was that their products had been placed in th...

Consumer Behaviour and Marketing a Hotel

be looking for the best deal, the most service or facilities for the lowest price, where love is involved they may be looking for ...

BCG Matrix and AXA

profitable category. Low market share and a high growth rate is an unknown quantity, the final result is not known and as such thi...