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Essays 91 - 120

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Digital Age and the Importance of Protecting Intellectual Property Rights

digital technology looming ever larger on the international business landscape, it is incumbent to produce and protect intellectua...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Classrooms, Computers, and the Educational Tool Known as Technology

tools currently in use in the classroom and in the home. In just the last decade some $9 billion has been spent in U.S. schools t...

The Connection between Traditional Indian Dance and Contemporary Women's Expression

Dance comprises one of Indias most important art forms, art forms which have been in existence for thousands of years. While clas...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Importance of Ignatian Spirituality

today, the word "spirituality" is encountered with amazing frequency, considering the secular nature of modern society. There are ...

Social Work Then and Now

According to the National Association of Social Workers (NASW), the first social work class was offered at Columbia University...

Marketing Issues for Banks

way it can help an organization define its marketing capabilities and understand the environment within which it is operating (Min...

Civil Disobedience and the Vietnam War

act of not being obedient. He contrasted the longevity of nature with the ethereal nature of that manmade contrivance we call gov...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Reflections and Reviews of Articles on Information Technology

its role in the current business environment. Rather, it lies with his failure to address any possibility of an expanded role for...

Contemporary Management and Communication's Role

global marketplace. The Importance of Good Communications It has been said that effective communications provides the foun...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Economic Understanding in the 21st Century

even now leading to a resurgence in the popularity of Keynesian economics. In addition to this influence upon economic thought an...

T.S. Eliot's 'The Waste Land' and the Contemporary World

world was worth living in. Interestingly enough, one critic indicates that this is where Eliot uses the symbolism of the Holy G...

Conflict Between Religion and Science

that it is only through science and the scientific method of inquiry that human beings can obtain reliable knowledge (Nord, 1999)....

Human Contact and 'Ozymandia' by Percy Bysshe Shelley

In five pages this paper presents a poetic analysis that compares its contents to human dependence in the contemporary world. The...

Perfect Society Concept and Utopia by Thomas More

In 5 pages this paper discusses whether or not contemporary society would regard More's Utopia as perfect in a consideration that ...

Classical Literature and The Role of World Leaders

This paper discusses three classic literary works, Gilgamesh, Hayy Ibn Yaqzan, and Oedipus Rex. The author draws comparisons from...

Succeeding Without a College Education

the retail management ladder. Most people in the retail industry start out when they are looking for a secondary job, filling in ...

Coleridge vs. Byron

Romantic poets Lord Byron and Samuel Taylor Coleridge were contemporaries who viewed the world through different perspectives. Thi...

Ecology and Sand County Almanac by Aldo Leopold

In five pages this landmark 1949 text written by the accomplished naturalist is considered in terms of the ways in which it has in...

Achilles and Odysseus in A Modern Comparison

In this paper of six pages a broad comparison of thes classic heroes considers how they would fare in the contemporary world. The...

Polybius's Philosophies

In five pages this paper examines the ancient Greek philosophies of Polybius and whether or not they are applicable to the contemp...

Modern Age and Information Renaissance

time felt that they were reviving older patterns of living and thinking that were first originated by the Romans and Greeks and th...