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Essays 121 - 150

Vegetarian Dog Food Marketing

In five pages this paper examines the marketing of vegetarian dog food in terms of target market identification, campaign outline,...

U.S. Civil War and Major Political Figures

not assumed principal position during this, the bloodiest fight of the entire American Civil War. "Lee hoped an invasion would fu...

Chevron's 'People Do' Advertising Campaign and Ethics

is to promote not its products, but rather its company image. Increasingly, the mainstream finally is becoming more environmental...

Life and Times of Karl Marx

and only some application in French" (pp. 6). In short, it would appear that he was a typical and educated, middle-class, studen...

Integrated Privatization Marketing Campaign Development

of resistance may create a difficult situation, reducing the level of attractiveness of the share to potential shareholders. There...

Business and Politics

legislature, or the local school board can be swayed to change his or her vote by virtue of the amount of money an organization ha...

Personal Ethics Development

his relationship with God (Smith, 2001). Based on this description and my own upbringing and early training, my own decisions re...

Examining Business Ethics

favorable opinion and thereby preserve the market capitalization available to them through stock market activity. Positive ...

Making Financial Decisions and Accounting Ethics

According to Ruin (1997), establishing proper ethical guidelines - and therefore appropriate corporate social responsibility - mus...

History of the Crusades in the Latter Middle Ages

The latter part of the Middle Ages was dominated by the Crusades. This research paper examines the campaign's effect on that part ...

Book Review of Near Failure in Kosovo by Wesley Clark

Serbian "ethnic cleansing" (a euphemistic term for genocide) which was then going on in Kosovo. It was Clarks belief that it was i...

A Marketing Campaign Assessment

unlikely to be able to run a country effectively. This is then supported wit the careful leaking of news stories and also unexpect...

Eradicating Smallpox, Implications for Polio

the infected individual, which halted the spread of the infection (CDC, 2009). However, the conditions that were applicable to sma...

Obesity in Brooklyn

formed in 2003 to push forward clinical research (NIH, 2010). National measures have been undertaken, but they need to be suppor...

Creating a Campaign to Reduce Obesity in Brooklyn - Background Information on the Target Audience and Existing Campaigns

ongoing health problems later in life. 2. Target Population The campaign will be aimed at young adults, which we will define as...

Article on Allocation of Costs

by the project, use of department that are using those resources. In the case of all costs being allocated to a single project or ...

Plan to Increase Business for Dubai Internet City

free economic zone under the concept of clustering, allowing films of a similar nature in the same or similar industries in the sa...

Assessment and Recommendation for TDG Ltd

assess the way it should continue to compete in the future. 2. Internal Analysis In order to assess the company and determine t...

Toys R Us: System of Inquiry

This 11 page System of Inquiry explores the code of ethics of Toys "R" Us is a good example of an ethical leader even though its c...

The Safe to Sleep Campaign, SIDS

This research paper discusses the Safe to Sleep campaign, which is a promotion effort designed to address the infant morality caus...

Public Relations Campaigns in Colombia

In a paper of nine pages, the writer looks at international public relations campaigns. Colombia's campaign to improve its interna...

A Marketing Campaign to Encourage responsible Water Usage

a message that will be impact on the values and help to create a new generation of more water conscious citizens. The image of the...

Healthcare Ethical Concepts

include: 1. Patient autonomy, or the right to personal decision making; 2. Nonmaleficence, or the causing of no harm to the patie...

Campaign to Increase Sporting Activity for Single Mothers

barriers which prevent them from taking part (Kotler and Keller, 2008). Effectively it needs to make the sport accessible. The cam...

Obesity, Social Marketing

This research paper pertains to a social marketing campaign, the Campaign to End Obesity and the writer also discusses obesity pre...

Annotated Bibliography on Ethics and 'Yellow Journalism'

ABC-TV news found itself in hot water by reporting that Israels Benjamin Netanyahu had called then Prime Minister Yitzhak Rabin a ...

International Business and the Implications of Religion and Ethics

Heres where we get onto more of a sticky situation. Ethics is something else that is societal, but it can change from society to s...

Kant's 'Kantianism Ethics' and Mill's 'Utilitarian Ethics'

This paper offers summary, contrasts, comparisons, and weakness analyses of these ethical philosophies. No additional sources are...

Theorists Barry Glassner and Antonio Gramschi

there should be working class intellectuals, and that one way that these workers allowed themselves to be controlled was by not as...

Questions and Answers on Ethics

the majority often determines what is good and why it is good. The issues of right and wrong are all very subjective and they d...