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Essays 271 - 300

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

JC Gear Risk Case Study

budget risk or financial risk, with the potential that the cost will be greater than estimated (Nellis and Parker, 2006). With an ...

Defining Managerial Accounting and a Cost Accounting Case Study

The paper is presented in two sections. The first section defines managerial accounting. The second section examines figures supp...

The Long Term Potential of Groupon and other Group Buying Web Sites for Businesses

The writer looks at the rise of the online group buying discount site in order to assess whether the concerns expressed regarding ...

Different Culture Grocery Store

This essay is a report of the writer's observations of a different culture's grocery store. The report includes descriptions of th...

CORPORATE PAYOUT POLICIES AND PAYOUT CLIENTELE

price will decline (Clientele Effect n.d.). The clientele effect tends to be temporal (i.e., based on timing) and theyre b...

Using Personal Financial Statements in Financial Decision Making

the job is viable. The higher the cost of moving the less likely it will be viable, However, there may also be other consideratio...

Contract Law Case; A Minor Entering into a Contract

Therefore, taking the law at face value this does not appear to be a valid contract as Jeff had not reached his majority, making t...

The Strategic Value of HRM

management was one of a buffer between management and employees, hardly a generally perceived influence and cause to the firms str...

Consumer Behavior

which consumers engage. There are first, the routine purchases like toiletries, groceries and other things purchased on a routine ...

The Credit Crunch; A Research Proposal

There is no question that the UK is in a recession and that there is a credit crunch. The causes of the credit crunch have receive...

Consumer Purchasing Decision Making

buy what theyve always purchased (Postrel, 2009). A consumer cannot even buy a simple chocolate bar anymore nor can they just go b...

Money Does Not Buy Happiness

than happy because they were making money and not enjoying life in a leisurely manner. In another article it is stated that, "Mo...

Darka Case Study

17.20). The payments on the finance he should be apportioned between the charge for finance, and the outstanding liability (seen u...

Research into Real Estate Agent Services

in addition to the basic property details (locations, bedrooms, facilities, construction etc)? ___________________________________...

Google's Acquisition Of YouTube: Ethical Considerations of Content

others? Is the decision to remove offensive or illegal material only after receiving takedown requests a legitimate way to quickl...

The Application of Product Liability Law; The Case of An Exploding Coffee Pot

of a manufacturer under two or more of the few theoretical approaches, for example they may be liable under negligence, strict lia...

ANALYZING INTEL AND ADVANCED MICRO DEVICES

in the Americas and Asia Pacific (Intel Corporation, 2008). Located in Santa Clara, CA, Intel Corp. employs 86,300 people (Inte...

Valuation and Cash Flows at Garmin

to a share price of $27.56 per share. However the shares are already below this and using the same approach with a market value cu...

Internet Automobile Shopping

In eight pages shopping for automobiles on the Internet is considered in terms of the marketing challenges faced by sellers in thi...

Print Advertising and the Cosmetics Industry

featuring a bride, was a suggestion to single women (Hill, 2002). In other words, the message was that in order to get the man, th...

HOW THE FINANCIAL CRISIS HIT HOMEOWNERS

late 1990s and early 2000s in the wake of the dot-com bust, and how all of those low interest rates (not to mention greedy lenders...

Influence of Persuasive Advertising

In a twist for those not qualifying for zero interest, GMs financing arm, GMAC, offers incentives worth $4,500. Physical Attractiv...

Business and Consumer Sales and Marketing Differences

businesses and consumers, however, despite a potentially similar approach when deciding the way the markets may be approached, it ...

Age old question: Build v. Buy (software)

balance must be made between price and value. One of the most promising options is the purchase of a portability option off...

Offer and Acceptance in an Australian Contract Case

a advertisement using a social networking site, so that the advertisement appears on the internet. However, we do not need to look...

Skip the Organics, Buy Local

What Dangour and his colleagues, who are from the London School of Hygiene & Tropical Medicine, did was to do a sort of records se...

CONSUMER MOTIVATION AND DECISION-MAKING PROCESSES/PORSCHE

influence consumers perceptions, attitudes and buying preferences. Luxury brands and their impact on consumers has also been inves...

Owning/Renting

the actual payment. A home owner has the right to do almost anything they want to a home they own. They can...

TRUE RELIGION JEANS AND THE KEY TO SUSTAINABILITY

jeans that the celebrities wear. This is exactly what the True Religion Jeans marketing strategy focuses on. However, in th...