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Essays 691 - 717

Customer Understanding and Information for Commercial Purposes

company of System Management Software, Inc. (SMSI), and is an indication of the way in which it was the internal development that ...

Literature Review of Customer Relationship Management

of increasing the value for shareholders. In most cases it was to increase customer satisfaction and overall service, as well as m...

Customer Relationship Management Strategy and eCommerce

reading. The white alone is easier to read, but with a list of goods all in block capitals, this is also more difficult to read th...

Literature Review on Management of Electronic Commerce Customer Relationships

personal computer was gaining popularity, but was nowhere near what it is today. In discussing anything related to e-commerce, one...

Customer Relations' Success

and feel that they are important to you. The hospitality industry is one of the best industries to use as an example. Just as a ...

Five Stages of Customer Relationship Development

stage for months. The second stage is the early stage, is where some purchasing is taking place in the experience of the relatio...

Two Business Case Studies

seen as a soft target and make others. 2. If the decision is made to make the payment it would need to be undertaken in such a way...

Customer Satisfaction, Responding to Call Lights

environment is highly competitive and consumers have high expectations in regards to the quality and effectiveness of the services...

A Questionnaire to Assess Customer Needs and Satisfaction

explanation, giving the reason for the survey; to assess the product and services needs of the customers visiting Java Coffee. The...

The Value of Customer Relationship Management for Web Based Retail Operations

and has only a few stores, but has found that the online retailing environment offers a large potential due to the lack of geograp...

Customer Trust and Security of Information

to maintain trust between the people engaging in transaction" such that customers remain entirely satisfied with the level of trus...

A Company that Uses FaceBook and Others

All sorts of business have learned about the advantages of social media in creating brand awareness, brand loyalty, customer-engag...

IS CUSTOMER LOYALTY IMPORTANT TO A MARKETING STRATEGY?

Examines whether customer loyalty is absolutely necessarily to a successful marketing strategy. There are 8 sources listed in the ...

Toyota and the Influence of the Customers

and this has been allowed for in the way that products have been brought to market, there is also consideration of the way that th...

How Mercedes Benz have Designed Cars to Meet Customer Needs

Mercedes Benz is the oldest automotive company in the world, the writer tracks the way that the firm has designed the cars over th...

EDDIE BAUER, MULTICHANNEL MARKETING AND CUSTOMER PRIVACY

couldnt have foreseen how pervasive and important the Internet would become in terms of shopping and information gathering. McKins...

Do Customers Have Relationships With Brands

product placement and marketing. While branding is essential, it is not the only thing. The question regarding whether consumer...

LOGISTICS AND CUSTOMERS

amount of expense (Dobbs, 2007). Wal-Mart is also known to place its own distribution centers in geographic regions that ...

Enterprise Rent-a-Car's Hackensack Customers

businesses of all kinds in Hackensack at the time of the 2000 Census (State & County QuickFacts, n.d.), but in 2007 the mean trave...

An Analysis of the Notice Regarding Dispute Resolution Sent to AT&T Broadband (Comcast) Customers

in the Notice. It defines the terms "Dispute," "Comcast" and "Arbitration Provision" (Notice). Its fairly self-explanatory, except...

Customer Satisfaction Levels for eBanking

faced by the banking industry has been the shift towards the online environment supported by technological developments, impacting...

CALIFORNIA PIZZA KITCHEN AND CUSTOMER SATISFACTION

The restaurant business is a very difficult one in which to operate. If everything isnt just right, from the food, to the service,...

ORGANIZATIONAL EXPANSION AND CUSTOMER VIEWPOINTS

most important driver of organizations long-term financial performance" (p. 155). The case of Wal-Mart Stores Inc. entering...

Improving Customer Retention - Useful Measures

strategy may also be considered, looking at number of times this promotion runs, and the response rate. The last measure may be lo...

Defining and Measuring Customer Loyalty

The writer looks at some definition to be used when undertaking research into customer loyalty. The paper starts with definitions ...

TOYOTA: BETWEEN SHAREHOLDER AND CUSTOMER

rushed new products to market too quickly without examining safety and reliability issues - thereby harming a variety of stakehold...

Gaining Customer Loyalty

and will often purchase a new product simply because of the brand. There are three primary models for branding: brand positioning;...